What is Playbook?
Playbook is an app that gives health, fitness, and athletic creators a platform to grow their own subscription business. Playbook is also a consumer-based app available for download on iOS and Android devices which users can subscribe to on a monthly, quarterly, or annual basis. To learn more about the difference between creator and consumer experience on Playbook, click here.
Why join Playbook and not something else?
Joining Playbook means you own all your content, your data, and your subscribers. We train you with the best tools and resources to guide you on what to offer on your channel and how to grow your own business. Plus, our team is working around the clock to enhance our product to give both creators and consumers the best experience possible. We are in the business of serving content creators and we are deeply committed to you. We pledge to support you and your business however we can. Need help? Just let us know by emailing XXXX
How do I get paid?
As a Playbook creator you get paid specifically from the monthly, quarterly, and annual subscriptions you bring in through your unique link. You get paid in increments over the course of each user’s subscription (e.g. you get paid $8.25/month on a $99 annual subscription). To get the full breakdown on payments, click here.
How much money does Playbook make?
Playbook collects 20% of the earnings you bring in. Also, Apple and Google take 2-3% per download. So you’re walking away every month with 77-78% of the profits from your subscriptions. There are no hidden fees — that chunk of change is all yours. To learn more about the payment breakdown and process, click here.
What does the consumer get?
All major subscription businesses (think: Spotify, Netflix, Twitch, Disney+, etc.) give their consumers access to all the content for a single subscription price. Playbook does the same thing — we deliver the best-in-class experience for both the consumers and the creators for a low monthly, quarterly, or annual fee. When consumers subscribe to your channel you’re giving them awesome content that will keep them coming back for more.
Do I own my content and data?
Yes, you own your content, app data, and emails. It’s your business, we’re just here to give you world-class technology and services!
How do I go live on the app?
You need to complete your profile and add a five workout program. Once you have all that set let us know and we’ll work with you to get your channel live.
What happens after I go live?
Five workouts is just the start. You are beginning your journey as a creator. We highly recommend you read and watch all the training content we have available to help get you set up and start building your brand. Additionally, you can check out our website where we post new articles about how you can continue to grow your business.
Do I have to upload workouts every week?
No, you can upload content as much as you would like (or you think your audience would like). We do recommend following our content strategy guide to get your channel started so customers feel like they are getting good value for their subscription. Once your channel is robust, you can upload content based on what you think your community wants!
How much content should I publish?
You should aim to post new content to your channel regularly. What “regularly” means varies for each creator and what their subscribers want. You need to make sure you’re posting frequently enough that subscribers feel they are getting their money’s worth and want to come back for more. For more tips to a successful content strategy, click here.
How do my subscribers find me?
Every creator on Playbook gets their own unique link. You should promote this link across all your social channels to drive users to click on it and subscribe. For more info on your custom link, click here.
How do referrals work?
After building up your channel, the next step to expanding your monthly income is via our referral program. We offer this to selected Creators. You can vouch for Playbook and connect us with other Creators you think would be a good fit for the platform. We do the rest and pay you a sizable referral fee over the next 4 years! You can refer as many creators as you want - which could mean thousands of extra dollars per month. Referrals are a great way to accelerate your digital earnings!
Why don’t I have a lot of subscribers?
Nothing happens overnight - building a subscriber base is a slow, iterative process. You post content, promote it to your following, get feedback, post better content, promote it, etc. It's a cycle that takes time and persistence! Get tips to help grow your subscription base here.
What if I want to leave the app?
We’d be sad to see you go, but there is a way to leave the platform if you wish. Just let us know 30 days in advance and we’ll initiate “run-off mode” on your account. This blocks new customers from being able to subscribe to your channel. Your existing customers will still have access to your content for as long as they are subscribed (and you will continue to get paid). We will try to get subscribers to transition off your channel and onto another creator who is publishing new content. When only a few customers remain on your channel we will delete it from the app and your payments will stop.
I have a question that’s not answered here.
We want to make sure all of your questions are answered to make your experience as smooth as possible. If you still have lingering questions or concerns, we’d love to hear your feedback! Please email us at firstname.lastname@example.org.