There are a lot of different components that make up your revenue stream on Playbook. If numbers, percentages, and money confuses you a little bit, we’ve taken the time to break it all down. Here’s everything you need to know about money when it comes to Playbook and earning revenue.
There are two types of subscriptions a consumer can purchase with Playbook:
Before the consumer purchases a subscription they have the option to explore a trial period:
7-day free trial: If downloaded through App Store or Google Play.
1 month trial: For $1 through your Direct Sales Link.
What is a Direct Sales Link, you ask? It’s the link Playbook gives every creator to promote the app. If a subscriber signs up through your link you earn their revenue for life (more on this later).
After the respective trial period is complete the consumer either 1) cancels their subscription or 2) is automatically converted to a monthly payment (unless they upgrade to annual).
Where subscriptions are sold
(& percentage cuts that affect revenue)
Playbook subscriptions are sold in 2 places:
Stripe takes 3-5% total (starting with the $1 trial).
Apple or Google takes 30% cut after 7-day free trial.
Direct subscribers vs. organic subscribers — what are they?
In order to know where your money is coming from you have to know the types of subscribers on the Playbook platform. There are 2 types:
Even if they look and interact with other creators’ content on the app, because they were brought in through your sales link, their revenue is yours (This is why it’s SO important to promote your sales link...more on that later).
If an organic subscriber frequents your channel you actually get a portion of their subscription. Remember this: we’ll come back to it later.
How much you get paid
Let’s do some math. There are several different scenarios, so stay with us on this.
Before you get paid, fees get taken out of the gross revenue:
30% if downloaded from App Store or Google Play
3-5% if downloaded from Direct Sales Link (via Stripe)
After that, you’re left with net revenue for either monthly or annual subscriptions. Playbook takes a 20% cut of the net revenue, meaning you get more money in your pocket.
If someone purchased a monthly subscription to your channel via App Store/Google Play:
$14.99 x 30% = $4.50 (to Apple/Google)
$10.49 x 20% = $2.10 (to Playbook)
You make $8.39/month. That’s 56% of the earnings in your pocket.
If someone purchased a monthly subscription to your channel via your Direct Sales Link (using 5% for “worst case scenario”, but it could be less):
$14.99 x 5% = $0.75 (to Stripe)
$14.24 x 20% = $2.85 (to Playbook)
You make $11.39/month. That’s 76% of the earnings in your pocket.
If someone purchased an annual subscription to your channel via App Store/Google Play:
$99.99 x 30% = $29.99 (to Apple/Google)
$69.99 x 20% = $13.99 (to Playbook)
You make $55.99/year. That’s 56% of the earnings in your pocket.
If someone purchased an annual subscription to your channel via your Direct Sales Link (using 5% for “worst case scenario”, but it could be less):
$99.99 x 5% = $4.99 (to Stripe)
$94.99 x 20% = $18.99 (to Playbook)
You make $75.99/year. That’s 76% of the earnings in your pocket.
You accrue your revenue per day; meaning you get portions of the entire sale over the length of the subscription, not as a lump sum in the beginning. So using the examples above:
If you make $8.39 monthly (8.39/30) = $0.28/day
If you make $11.39 monthly (11.39/30) = $0.38/day
If you make $55.99 annually (55.99/365) = $0.15/day
If you make $75.99 annually (75.99/365) = $0.21/day
One more caveat: Getting your money depends on the day a consumer subscribes to your channel. We’ll give you examples so you can understand.
For monthly subscriptions:
You make $11.39/month (aka $0.38/day).
If someone subscribes on the first day of the month (meaning 30 days remain), you get paid $0.38 per day, so $11.39 total at the end of the month.
If someone subscribes on the 15th (meaning 15 days remain) you get paid $0.38 a day in the last 15 days of the first month (for a total of $5.70) and then you get paid $0.38 a day in the first 15 days of the second month (for a total of $5.70).
For annual subscriptions:
You make $75.99/year (aka $0.21/day, $6.33/month).
If someone subscribes on the first day of the month, you get paid $6.33.
If someone subscribes on the 15th, you get paid $0.21 a day in the last 15 days of the month (for a total of $3.15) and then you get paid $0.21 a day for the entire second month (for a total of $6.33).
The example equations above are all for money made through subscribers who use your Direct Sales Link. So, how do you make money off organic subscribers? As a quick refresh, organic subscribers are ones who download Playbook organically and are not tied to any creator. Since their money didn’t go towards anyone’s Direct Sales Link, it all goes into something we call an “engagement pool” which gets divided proportionally at the end of each month depending on which creators they interact with. If they interact with your channel for all (or part) of a month, you’ll receive all (or part) of the money from the engagement poll — this is called “engagement revenue”.
You receive payments on the 14-16th every month. You can track your current and projected earnings in the “Analytics” tab on the creator app (more on that bit later).
One more thing about fees:
We already explained processing fees (the percentage Apple/Google/Stripe takes) and Playbook’s fees. There’s one more minor fee to note — payout fees.
In order for Stripe to send you money every month, they charge a payout fee.
$2.25 flat fee
0.25% of your monthly earnings
It’s a small fee, but one that is unfortunately necessary in order to get your money deposited into your bank account.
How do I guarantee making the most money every month?
Use your Direct Sales Link! It is SO extremely important that all creators push their Direct Sales Link for people to sign up for Playbook instead of telling people to download the app from the App Store or Google Play. When people use your direct link (and pay through Stripe) we are able to bypass Apple and Google fees — which means more money in your pocket. These are your direct subscribers (remember we talked about them earlier?) and that means they’re your customer for life.
Where you can track earnings & subscribers
Your creator app is your connection to the Playbook world. It’s where you upload all your content, communicate with subscribers, and track your earnings. In the app, you’ll see a tab labeled “Analytics”; this is where you’ll find everything you need to know about your current and projected earnings as well as current subscribers and trial users.
The first screen is earnings:
You can see several things on this screen:
Estimated earnings this month: calculated every 24 hours; this number lets you know how much you’re estimated to make this month.
Last month: shows exactly how much was deposited into your account last month.
Total this year: shows exactly how much money you’ve made to date (doesn’t include estimated earnings).
Estimated future earnings: calculates how much money you will earn over the course of the year from annual subscriptions.
**Note: If the amount of money deposited in your bank account is higher then the amount displayed in the app, that means you earned engagement revenue from the engagement pool this month.
The second screen is subscribers:
This screen displays all of your monthly and annual subscribers. You can track your growth by months, weeks, and years to see how far you’ve come. The data represented in this screen is only for paying members that have signed up for your channel through your Direct Sales Link, it does not include trial users.
The third screen is trials:
This screen displays all of your trial users. This includes those on the 7-day free trial through Apple/Google as well as the $1 trial from your Direct Sales Link. The numbers on this screen will fluctuate often as trial members either a) drop off completely b) are converted into a monthly or annual subscriber (in which case they’ll be represented in the subscriber screen).
It is important to note that the users on this screen won’t be retained unless you actively try to convert them to a monthly or annual user. Learn how to develop a successful content strategy here.
I’m not located in the U.S. How do I get paid?
If you are a creator that lives outside the U.S. we have to use a different platform to pay you. If you are international and are wondering how to set up your payments, please contact us at email@example.com.