Workouts are the reason we’re all here — for back days and marathon training and yoga that channels our zen. Which template is right for you? Which template does your audience prefer?
We’ve found that Playbook brings in two types of people — gym people and class people. You already know which one your audience is!
Self-motivated, takes their fitness and workouts into their own hands
Loves circuit workouts, personal training, and supersets
Probably has a gym membership (or a decent home equipment collection)
Prefers shorter clips and the potential to mix and match
Enjoys guided fitness classes
Needs motivation from YOU encouraging them and instructing them throughout the whole workout
Favorite class types may include yoga, Pilates, HIIT, or dance
Prefers longer videos (10+ minutes) so it’s one and done
Playbook’s templates are designed to help your content shine.
If you’re creating workouts for a gym fan: use single exercise and circuit templates
If your workouts are geared toward class fans: focus on the Class template.
EX: bench press, 3 sets of 13 reps, 60 second rest
EX: deadlift, 5 sets of 8 reps, 30 second rest
EX: squat, 8 sets of 10, 45 second rest
EX: chest superset — 3 rounds
EX: HITT training — 4 rounds
EX: abs circuit with 5 exercises
This template is best for: Yoga, spin, and meditation
You can use different templates for different workouts. You don’t have to pick one and stick with it forever. Once you get into the swing of creating content, picking the best template will be second nature.
Still wondering where to get started? Find a creator on the app who inspires you — someone whose audience is similar to yours and creates content you relate to.
Look at how they handle:
Length of content
Style of content
Sneak peeks on social media
Studying their accounts will help get your creative juices flowing. When in doubt, take a look around and see what’s out there — then put your own spin on it!
Next Step: How to Use Your Playbook Feed