How to Define Your Audience

We know you’re excited to start creating content! But before you start filming those squats and lunges, you need to figure out your content strategy so you know what to film.

This is key for succeeding on our platform. What, when, and how you post matters and correlates directly to increasing your subscribers and your income. Here is exactly what you need to know to develop a successful content strategy.

Know your audience

You must know who you’re creating content for.

**Say it louder for the people in the back**

You MUST know who you’re creating content for.

How do I define my audience?

The good news is, you already have an audience! These are the people:

  • Who are always in your DMs

  • Request new content

  • Comment on every Instagram post

To help you get an even better idea of who your audience is, here are more questions to ask yourself:

  • Who is my current customer base?
    • How old are they?

    • Male or female?

    • How many times do they workout during the week?

    • Are they well-versed in fitness or beginners?

  • Who don’t I reach now that I want to?

  • What group of people (or person) will benefit from my workout style?

Get specific when you’re thinking about who your audience is!

  • Are you trying to reach busy moms who want to build strength?

  • Stressed-out college students who need endorphins between classes?

  • Retired athletes who want to get back into the swing of things?

Focusing on who you’re creating for will point your content in the right direction.

Don’t create for everyone

While inclusion is awesome, it doesn’t work for content strategy. If you try to create for everyone you will end up attracting no one.

Let’s repeat that: If you try to create content for everyone you will attract no one.

Be specific with the demographic you want to target to build your brand and stick to it! This is how you will be the most successful.

Never lose focus of your audience

Your content strategy will continue to evolve as your business grows, but your audience will need to remain at the center of everything you do. Never stop learning about what your fans are interested in — ask them for requests! Go on Facebook, Instagram, or Twitter and just ask!

Things to ask:

  • Does your audience like shorter or longer workouts?

  • What challenges would they like to see?

  • Are there any playlist requests for longer workouts like yoga or running?

  • What muscle group are they trying to target?

Asking your audience for requests not only inspires you to create new content, but it helps your fans feel included and listened to!

After you’ve found your target audience, you’ve got to make good on your promise and give them a TON of content. Cool? Cool. Now let’s start building that workout library.

Next Step: How to Choose the Right Workout Template