How to Set Up Your Playbook Creator Profile

New technology can be confusing. Thankfully, setting up your Playbook profile is a simple, straightforward process. We know, talking about yourself can be difficult (and awkward!), but it’s important to include helpful info about who you are and what you do. This gives your subscribers some insight into your world and keeps them coming back for more.

Your profile is split into 4 easy-to-read sections:

  • Account

  • Discovery

  • About Me

  • Media

Filling out 100% of each section will help your subscribers understand who you are and how you can help them reach their goals.

Tab 1: Account

  • First and last name

  • Email

  • Instagram handle

Tab 2: Discovery

  • Select 7 keywords that describe your channel from our list

Don’t forget this step! It’s an easy way for new users to find your workouts.

Tab 3: About me

  • Title: Describe yourself in 2-3 words
    • EX: Strength coach, Yoga guru, Bodybuilding instructor, etc.

  • Story: Why you’re here and why people should subscribe
    • Things to include:
      • How you got into fitness (Do you have a personal fitness journey that inspired you to jump into the industry? Tell it!)

      • How long you’ve been an instructor (And any relevant experience)

      • What you hope to get out of your fitness business (What do you want to see your fans accomplish?)

      • Why people should look forward to working out with you

    • REMINDER: When you’re writing out your profile, always use “my app” not “my Playbook, Playbook, etc.”

  • Our Goals: What fans can expect to achieve while working out with you
    • EX: Working out with me will help you lose weight, gain muscle, change your mindset, see improvements, etc.

  • Training Requirements: Any equipment that’s needed to complete your workouts (hand weights, yoga mat, etc.)
    • EX: My workouts can be done at home with minimal equipment.

    • EX: My workouts require a full gym setup.

    • EX: My workouts can be done anywhere, any time! You won’t need any equipment.

This information shows up in the consumer app like this:

profile1

BONUS: Don’t know how to write about yourself? Check out our example below for inspiration & customize with your details.

Hi! I’m [insert name here] and I’m so excited you’re here to workout with me! I struggled with my weight for over 10 years until I decided to take my health into my own hands. I jumped into fitness, finding achievable, sustainable ways to lose weight (and keep it off) while feeling great! Once I experienced this change in my own life, everyone asked how I did it — I knew I needed to help others get there.

For the last 5 years, I’ve been helping people like me crush their fitness goals. Every day, we’re logging in and getting the job DONE.

I’m not just here to show you workouts, I’m here to motivate you to run faster, jump higher, and strive for more than you did yesterday. With my training plans you can expect to lose fat, gain muscle, and increase your cardio endurance. We’re in this together!

My workouts can be done anywhere, any time. If you want to level up, get some light dumbbells and ankle weights. Can’t wait to train with you!

Tab 4: Media

The media section of your profile helps subscribers learn what they’ll get from your training with visual features.

profile3
profile2


Intro video:

Welcome all new subscribers with a short (60-90 secs) video, shot in portrait mode, to say “hello!”

Keys to a great intro:

  • Be welcoming and energetic!

  • Introduce yourself and share your accomplishments

  • Explain your training style (what makes you/your channel unique)

  • Let them know what you’ll help with (weight loss, strength training, etc.)

  • Remind them to interact with you on the app

  • Tell them to share their progress

After finishing your profile, readers should understand who you are, your training style, the problems you’ll help them overcome, and how to communicate with you.

Next Step: How to Get Paid on Playbook