Before you start posting workouts and learning all the capabilities Playbook has, It’s important to get a crash course in exactly what Playbook is. Below are some essential things you need to know about Playbook to get started.
There are 2 different apps
Two apps? Yes, you read that right. Playbook has a creator app and a consumer app. The creator app is what you downloaded, where you will post all your workouts and programs, and how you will interact with Playbook moving forward. The consumer app is what your subscribers will be downloading to view your content and workout with you. When you publish content on the creator app it shows up in the consumer app.
What you need to know about the consumer app:
Available on both iOS and Android
One of the highest-rated apps in the App Store
Consumer can message you through the app (if they are subscribed)
Consumers get unlimited access to all the creators, but you keep their money if you bring them in (more on this below)
What you need to know about the creator app:
Available on iOS only
It’s an entire business in your pocket
You can create a range of content, including: Workouts, programs, categories, challenges, Insights (YouTube videos), nutrition guides, and more
You can message and promote your subscribers on Instagram
You have access to business analytics
You can save your workouts in a library and reuse them later
Here’s what the experience looks like for the consumer
When your subscriber logs in, this is what your channel looks like:
There are two types of workouts on your channel: (1) Feed and (2) Programs. You can read more about them here.
When it comes to the workout experience, the first thing a user sees when they click into a workout is an intro video of you describing the workout:
**Note: A subscriber can download the workout for offline use.
Once you start the workout, the exercise experience looks like this:
And the workout videos look like this:
Each exercise is played on loop showing a couple reps. Exercise descriptions are overlaid on the video as well. To advance to the next exercise users simply tap the screen (much like Instagram stories).
When a user is finished with a workout, they swipe to complete and then they can leave a rating and feedback.
For longer-form content (think: yoga classes) the app experience looks like a standard video (not on loop).