How to Use the Playbook Analytics Tab

TL;DR

  • The Analytics tab in Playbook can show you your earnings, subscribers, trials, and workouts

  • Payouts are delivered by the 16th of each month

  • All metrics can be viewed in 2 weeks, 1 month, 3 months, 6 months, and 1 year intervals

The Analytics tab in the Playbook Creator app allows you to see numeric growth at a glance as soon as 24 hours after launching your app. Not a numbers person? No worries, we’ve broken it down into sections that make it easy to understand how you’ve grown on Playbook (and how you can continue to grow your business to make more money).

Earnings

Within the analytics tab, the earnings screen shows you a breakdown of:

  • Your estimated monthly earnings

  • Your next payout

  • Your total earnings for the year

  • Your estimated future earnings based on annual subscriptions

We’ll go into further detail on each section below, but here’s what this looks like in the Creator app:


Note: Click “Learn more” at the top left of your screen for further step-by-step guidance on how your monthly payment is calculated to better understand your monthly earnings.

  • Estimated Earnings This Month: This number is calculated based on your subscribers (you can learn more about payments here).

    Note: This does not include engagement revenue, which is calculated at the end of each monthly interval. Engagement revenue results when an organic subscriber interacts with your channel (users not coming through your direct link) — you get a portion of their revenue that month

  • Last Month: Represents the total earnings paid out last month. Payouts are delivered by the 16th of each month.

  • Next Payout: This represents your total payout amount from the previous month, and includes both revenue from your subscribers and revenue from organic users who engaged with your content (engagement revenue).

    Note: Payments for each month are received every month in the middle of the month.
    • Example:
      • June payments >> July 16
      • July payments >> Aug. 16

  • Total This Year: How much you’ve made since the start of the year.
  • Estimated Future Earnings From Annual Subscriptions: Calculated from annual subscriptions that will be paid out in the future.

    Note: Estimated future earnings from annual subscriptions include monthly subscribers as well.
    • Example: If a user purchases a subscription on Feb. 15, then 50% of monthly revenue is distributed in March and 50% in April.

And here’s a further breakdown of what this all means:

Subscribers

  • Total Subscribers: The total number of paying and trial subscribers.



  • Paying Subscribers: The number of paying (monthly and annual) subscribers.

  • Trial Subscribers: Represents the total number of trial subscribers ($1 first month).

Trials

  • New Converted Subs: The number of trial users who became paying subscribers after their trial ended during a particular time period.

  • New Trials Started: The number of trials ($1 first month) that have started within a specific period of time.

Converting trial subscribers is the best way to make money. Need tips on how to do that? Check this out!

Workouts

  • New Workout Begins: The total number of subscribers who have started one of your workouts during a particular time period.

  • New Workout Completions: The total number of subscribers who have completed one of your workouts during a particular time period.

How to Use Analytics to Grow Your Business

All of these metrics can be viewed within different time frames: 2 weeks, 1 month, 3 months, 6 months, and 1 year (aside from your earnings which are already assigned a time period). You can change the time frame at the bottom of each screen to get the most accurate metrics.

This allows you to assess a variety of questions and immediately get feedback:

  • Did you promote the $1 first month special more or less last month?

  • Were you advertising your app in Instagram Stories more or less one week?

  • What’s the average number of new trials on a weekly/monthly basis, and how can you better convert these trials to paid subscribers?

  • Have your “new workout completions” dipped in recent weeks? How can you format your workouts differently to make sure users get through them?

Check out your Analytics tab and see how these things made a difference! These metrics are here to help you see what’s working and what needs improvement — so use them to your advantage.