Starting a business takes guts — congrats on taking the leap! A subscription model is the best way to not only gain fans, but keep them around. Here’s what you need to know to run a subscription business.
Why subscription business is best
Subscription business is the best tool for a recurring revenue stream.
Think of your business model as a mini-Netflix.
If Netflix only had a couple shows, you wouldn’t pay for a subscription. Providing a large amount of new, fresh content regularly keeps fans interested and paying. It also increases the likelihood that they recommend you to friends — giving you even more subscriptions and more money.
How do I create the best subscription business?
We’re here to help you! We provide everything you need. There are 3 big factors that will help you succeed: tech, content strategy, and community.
An aesthetically-pleasing, easy-to-use app
Clear instructions to help you create content (you’re right in the middle!)
Monthly product updates for the ultimate user experience
(pssst...we give you ALL of this!)
Fresh, consistent content
A variety of workout styles and templates
Effective marketing to sell your product
Check out our training content to learn what and how to post.
Clear communication with subscribers through our in-app messaging feature
Reposting fans on social media to encourage community
Need more ideas to build community? Playbook’s got you covered.
Now that you’re stoked to dive into your subscription business head first, let’s get moving.