5 Reasons Why You Should Build a Subscription Business


Welcome to Playbook!

We’re in the business of serving content creators. What does that mean? It’s great news for you, our newest creator. At Playbook we give you all the tools and resources you need to build your own brand and grow your business. Why build a subscription business, you ask? There are many reasons why but let’s break down the top five for you right here.

You can earn the big bucks

Let’s talk money. Probably the reason why you’re starting a subscription business in the first place, right? While you won’t be making tons of money overnight, Playbook is committed to giving you not only the platform but also the resources to grow your business and increase your income. Earning the amount of money you want does come with a lot of heavy lifting and dedication on your part. You have to constantly create new content and actively share your workouts and your Playbook sales link to get people to subscribe to your channel. If you’re willing to put in the work, the money will follow (we promise).

You can check out exactly how you get paid and how much you can make on Playbook here.

Your schedule is your own

9-to-5 life not for you? That’s another thing that’s great about a subscription business. While you are required to post new workouts and programs as well as continuously update and post on your social feeds, it’s all on your own terms. You figure out the work that needs to be done but then you set your own hours to complete it.

You’re creating content that interests you (for the right people)

The community Playbook helps you build really adds value in the consumers that subscribe to your channel. Because our model is set up to have people subscribe directly to you, you have a dedicated and excited audience from day one. You’re creating content for people who actually want to see it, which is not only a great motivator for you but can also help you produce even more content for your audience.

You can predict your financial future

The “Analytics” tab in the Playbook Creator app lets you track your predicted future earnings. Since Playbook runs on monthly, quarterly, and annual subscriptions, once a user pays to subscribe to your channel that money is locked in for the length of that subscription. Using this payment model, Playbook is able to predict exactly how much you will earn in the next month or even the next year. This not only provides you with security knowing exactly how much money you’ll make, but also can show you exactly how much you’re growing from a monetary standpoint.

Subscription pricing attracts more consumers

Subscription pricing models can help you get more customers. Why? Because subscription-based pricing and the flexibility it offers is extremely appealing to people. To rationalize a subscription for only $0.28 a day, $14.99 a month, or $99.99 a year is easy for a lot of people. That’s why subscription business models (think Stitch Fix, Dollar Shave Club, and Hello Fresh) are not only popular, but the way of the future.

You get the help you need to build your brand

This reason is specific to Playbook because we offer unparalleled assistance to the creator’s who sign up to work with us. If you want to build up your brand and make money doing it, but don’t know where to start, you’ve come to the right place. Take a look at all of the training resources we have to map out your success and our blog to make sure you continue to grow beyond your launch date.