UpJames Lawrence

Redefine Impossible

Strengthen your mind, body, and soul.

Start 7-day free trial
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo

Train like the athlete you aspire to be

  • What's inside

    Programs designed for you

    The training in my app is diverse. There are many options available for you and whatever your fitness goals may be. You can be at home with no equipment or in a fully loaded gym. With triathlon and endurance training, you will be required to swim and bike.

    Start 7-day free trial
  • Nutrition guides

    What's inside

    Nutrition guides

    A healthy body starts on the inside. Get the most out of your training with complimentary nutrition plans and recipes.

    Start 7-day free trial
  • Coaching & community

    What's inside

    Coaching & community

    • Ask me questions directly

    • Share your success with me

    • Tell me what content you want to see

    Start 7-day free trial
  • Bonus features to help you succeed

    What's inside

    Bonus features to help you succeed

    Access my nutrition guide, listen to curated playlists while you train, and much more!

    Start 7-day free trial
  • Triathlon Winter device
  • Cycling Watt 1.0 device
  • Full Body Kettlebell device
  • HIIT Workouts device
  • Triathlon Winter background
  • Cycling Watt 1.0 background
  • Full Body Kettlebell background
  • HIIT Workouts background
  • Exclusive programs

    Triathlon Winter

    • 6-week winter maintenance program

    • Train for a triathlon using the workouts

    • Up your endurance and skill level

  • Exclusive programs

    Cycling Watt 1.0

    • 6-week cycling program

    • Learn skills you need to know for completing a triathlon

    • All fitness levels welcome

  • Exclusive programs

    Full Body Kettlebell

    • Kettlebell only workouts

    • Strengthen your whole body with these exercises

    • All fitness levels welcome

  • Exclusive programs

    HIIT Workouts

    • Complete these HIIT workouts when you are looking to break a sweat

    • High intensity interval training for all levels

    • Minimal equipment required

I'm James, and this is my story

My name is James and I live with my wife, Sunny, and our five children in Utah. After breaking several Guinness World Records, I began to wonder if I had found my mental and physical limits. I knew there was more: 50 Ironmans, 50 States, 50 consecutive days.

After accomplishing the fifty, I knew I still wasn’t done yet. Over the next five years, I rode my mountain bike to the top of Mount Kilimanjaro, ran 235 miles across Greece, competed in Xtreme Triathlons worldwide, and raced the Xtri World Championship in Norway. I also competed in the TV World Premiere of The World’s Toughest Race – a ten-day adventure race through the back jungles of Fiji, and The Uberman, all leading up to my biggest project––Conquer One Hundred––racing a full-distance triathlon for 100 consecutive days, from March 1, 2021 – June 8, 2021. 140.6 miles a day, for 14 weeks, totally 14, 060 miles.

Now, I am ready to bring all of my knowledge and training experience to you in this amazing app! We will train together to reach our goals and become the best versions of ourselves.

Membership perks

  • Stay motivated

    I post new workouts regularly so you can stay motivated and accountable. With all my offerings, you'll never get bored of your workout routine.

  • Easy-to-follow videos

    Know you're training the right way with my easy-to-follow videos and simple instructions.

  • Community

    Join my community to share your fitness journey, stay accountable, and connect with others.

  • Nutrition made simple

    Learn exactly what to eat when, get grocery lists, and find out the foods that will keep you fueled and energized.

  • Workout programs

    My workout programs are made for all fitness levels to help you achieve your goals.

  • Talk to me

    Message me directly in the app to ask me any questions you may have and request your favorite content.

Connect with me on social

Subscribe to my newsletter for exclusive offers & workout tips

Subscribe to my newsletter for exclusive offers & workout tips

Frequently Asked Questions