We’ve made a bunch of updates to collections, workouts, and classes. You can now add additional information about your program, category, workouts, and classes (like target area, difficulty levels, etc.) to give users more knowledge of your content.
The new fields will show up on the consumer app and your sales landing page (when users click on a specific collection or workout).
The benefits of adding this additional information include:
Increasing content discoverability on the app.
Helping users understand if your content aligns with their individual needs and physical abilities.
Increasing the likelihood of users making a purchase when they can clearly understand the value being offered.
Increasing user satisfaction when the content aligns with their expectations.
Here’s what’s new:
1. Customize by color
Add Category, Target Area, Location, Difficulty, and Equipment tags to your collection by tapping “Define tags” within “Details”.
3. Set a goal
Choose a goal for the program, so subscribers know what to expect. You can add a custom goal in the Admin Panel.
4. Customize the duration of a program
Set the overall length. There is an option to add days per week and minutes per session too.
5. Select pre-written FAQs
Or add your own. Plus, reorder FAQs easily.
6. Add reviews
With text and before and after images so subscribers can see through social proof your methods work.
As mentioned before, users can view this information on the consumer app on the program summary page as well as the sales landing page when they click on a specific collection. This is what it looks like:
1. Specify length of workout
When creating workouts, you can use the slider to specify the length.
3. Add tags
Add Category, Target Area, Location, Difficulty, and Equipment tags to your collection by tapping “Tags” (this is optional).
Users can also view this information on the consumer app on the workout summary page as well as the sales landing page when they click on a specific workout.
Having all of this information visible and available to users helps to communicate your unique value proposition to people looking to sign up, which, in turn, can boost your sales. Moreover, existing users will feel more satisfied when they discover and choose the right content, so are less likely to churn.
Do I need to go back and update all my existing programs and categories with this information?
While you are not required to fill the new informational fields out for your existing content, it’s a good idea to do so. Simply edit any of your legacy content to input all of these fields quickly and easily.