For fitness and wellness creators, coaches, and instructors
Turn your audience into recurring income
A decade of data across thousands of creators tells us exactly what drives subscribers,
retention, and revenue. You get the playbook and a team that runs it with you. We only
make money when you do.
Launch a sleek app that represents who you are, in minutes. Grow your earnings with less effort through our marketing tools, program templates, and a team that helps you implement a winning strategy.
Where serious creators scale their earnings
We boost your income – here are the receipts
Mackenzie WellsHIIT & Strength
$100K+Average/month
27,000+Paid subscribers
“My audience already trusted me. Playbook turned that trust into a real business. I’m not chasing brand deals anymore, I’m building a brand.”
“A hundred people is not nothing. Imagine if you were in a room with a hundred people and they’re all listening to you speak. That would be a big deal.”
Most platforms assign you a rep who cares more about their software than helping you grow your sales. Playbook is different because we don’t make money unless you do. Our Creator Management Team gives you tips, templates, feedback, and accountability so you explode your earnings in half the time.
Creator Management Team
Gain clarity quickly on everything from offer strategy to social media marketing
strategy to fitness programming. Get 24/7 support so you never feel stuck or alone
through our private creator community, resource hub, and live coaching calls.
“Brooke makes me feel less like a solo entrepreneur and more like having a team.”
Andi Di Battista • 44.7K followers
Klabera Komini
Head of Creator Management@dailyrunnergirl • 200k followers
Get your Playbook to market with our full services offering: from website design, to
branding, marketing strategy, and more. You focus on filming and engaging your
community. We handle the growth work that sends your sales soaring.
Quarterly Challenges
Get the push you need to launch or expand your business through fun, guided
challenges. With step-by-step suggestions and audits from our team, you’ll walk away
with a funnel that converts (and even the potential to win cash prizes).
Discovery
Get discovered by your ideal consumers on Playbook. Profit from organic sales you
might have otherwise missed. You built an audience through discovery on socials. Now
build your income and impact by plugging into our base of fitness fanatics.
Build Your Own Offer Stack
Turn followers into paying subscribers
Build your programs and your marketing in one place with proven templates that actually drive results. Sell what you want, at any price you want. Create a landing page in minutes. Get clear on where your business can improve with analytics and baked-in benchmarks.
“I literally set up the app and started making money within 48 hours. It was so easy!”
Melania Antuchas • 779K followers
Aligned Incentives
Free to start, we earn when you do
Our incentives line up with yours: we only make money when you do. You keep 80% of your revenue. The other 20% goes straight back into the product. You own your content. Cancel anytime. No risk.
“There’s no initial investment, you just get going and start earning. Joining Playbook was one of the best decisions I’ve ever made.”
Amy Williams • Abs by Amy • 209K followers
Ambitious creators choose Playbook
Trusted by big-name fitness creators
Aubri & Liv, Quinton Pulliam, and Dana Linn Bailey all chose Playbook to grow their income and further their mission. Top creators make $40k+ per month. Since 2016, we’ve paid out $233M+ to creators big and small.
We walk you through how to pick your business model, and help you set up your funnel and pricing. No guessing.
Step 2
Build your offer
We help you design your subscription, one-time purchases, and pricing. You record content (or migrate what you have).
Step 3
Launch to your audience
We show you exactly what to post on social media and email so your launch succeeds. Your Creator Manager runs the playbook with you.
Ongoing
Grow with strategic support
Exclusive community of creators. Group calls. Challenges. Templates. AI prompts. Growth strategies.
Join 2,500+ creators and trainers on Playbook
Here’s what creators say about running their businesses on Playbook.
Turn your audience into income. We’ll show you how.
Start today. Especially if you don’t feel ready. Fear of failure kills fitness businesses before they even start. Sign-up’s quick and easy. You don’t pay a cent till you make a sale.
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