Include a call-to-action in every single social media post you share about your app
The price and value of your app are major selling points
Never give away full workouts on your social channels — that’s what your app is for!
When it comes to growing a successful subscription business, social media marketing strategies are key. You know how important it is to develop a routine for your app content and social posts, but there are so many other essentials you need to understand when it comes to growing subscribers through digital marketing. Here, we’re going to walk you through the types of social media posts that we know are proven to convert sales.
Remember to always share your sales landing page!
Your sales page is your digital storefront — it needs to be easy to find so people can subscribe to your app. Your sales page should never be more than one or two clicks away.
Always use your sales page, rather than the Apple Store link, or you will lose 30% of your sales.
Note: To find and share your sales page in the Playbook Creator app, click the profile icon in the lower right corner.
On the next page, click “Promote” at the top. Here, you can copy and share your sales landing page link, your $1 discount, or a gift subscription.
We recommend purchasing a domain name from GoDaddy.com, then using GoDaddy’s domain forwarding feature to redirect your Playbook sales page URL to your newly created website URL.
For full instructions on how to create a domain with GoDaddy.com, click here.
Include a call-to-action (CTA) to download your app in every single social post about your app, as doing so is proven to have a compounding impact on your traffic over time.
Note: Notice how they’re not giving away the full workout on their Instagram feed, they’re directing followers to download their app!
You must develop marketing habits — and stick with them — in order to see results. For specific recommendations, check out our article on building a routine. Every post makes a difference and can be used to drive customers.
Remind potential customers of the insane value you’re providing them for their minor investment. For example, use the following prompts in your social posts:
“Just $0.27/day and you can train with me!”
“Just $8.33/month to work with me — that’s the cost of two Starbucks drinks!”
“All of this for just over $2/week. Think about what you will spend $2 on this week.”
“You have me as a coach in your pocket for only $0.27/day.”
“I have weekly workouts and programs for just $8.33/month.”
Remember, you don’t ever want to share a full workout on your social channels. If you share full workouts, there’s no reason for users to pay for your app!
Instead, tease your app on social by:
Providing videos, but not the required sets and reps for workouts
Leaving an exercise out of the routine you share
Then, use language like “For my entire workout, download my app for just $1...”
When creating Instagram Feed carousel posts, include an image with a CTA to download your app.
Here’s a simple format to follow:
Clip 1: Exercise video
Clip 2: Exercise video
Clip 3: Exercise video
Clip 4: Image with CTA to download your app
You’ve worked so hard to create the content for your app, so make sure your followers know all about it! List all of your content, any extra features you’ll include in your app, and what users can expect to gain from using your app.
Here’s a sample Instagram post caption you can customize and use to sell the value of your app:
Hey guys! My brand-new app is now available! 📲 Try it out for just $1 for the first month (link in bio).
Here are just a few things you’ll get with your subscription:
✅ Access to app-only workouts
✅ New workouts added WEEKLY
✅ New programs and categories MONTHLY
✅ New challenges QUARTERLY
✅ Nutritional content
✅ At-home and gym workouts
✅ Access to my private Facebook group
✅ And that’s just the beginning!
✅ Message me through the app to share your progress and make recommendations
✅ Track your progress
✅ Download and stream workouts to your favorite devices
MY GOAL FOR YOU
✅ Build lean muscle while increasing strength
✅ Have more energy
✅ Burn off any excess fat
Click my link in bio to download my app for just $1. What do you have to lose?
I can’t wait for you to start working out with me! LET’S GO! 💪💪💪💪
Here's a great example of this type of Instagram post from creator Sally McRae:
You should be doing Instagram Stories every single day! Use Instagram Stories as a way to sell and showcase your app while building your community.
At a loss for what to share? Here a few easy ways to create content regularly:
Sell your workouts by showing you doing them or discussing them after doing them (remember, just sneak peeks!). Watch an example below.
Discuss new workouts as you add them to your app. Watch an example below.
Share app screenshots and include swipe-up links to access specific workouts.
Repost testimonials as social proof.
Encourage engagement by asking questions. For example, “What content is missing from my app?” or “How can I improve?” Watch an example below.
Motivate your followers. Post something like, “Let’s start the week right, guys!” or “I see you're all killing it this week, keep sharing your workouts with me!”
Share nutrition tips
Explain and sell your app by doing a quick overview of what your app includes and how it works. Watch an example below.
Be sincere and thank your followers for their support. Watch an example below.
Watch this great example from Playbook creator Ida Jemina, who posts five to eight Instagram Stories daily.
She then adds these to a pinned Instagram Story Highlight like we mentioned earlier!
Instagram Reels are videos that can be up to 60 seconds long, and can be used to share content like:
Lifestyle content (i.e. beauty and apparel)
Instagram TV, or IGTV, videos can be up to 60 minutes long, and can be used to share content like:
10 minute workouts (sneak peeks from the app)
Workout recovery and stretching
Your morning routine
Lifestyle content (i.e. beauty and apparel)
Cooking (i.e. demonstrate preparing your morning breakfast)
If you find yourself stuck planning your social media content, we’re here to help!
We understand that marketing your business can be time consuming and you might not have enough hours in the day. That’s why we offer a number of Playbook Creator Services, including one-on-one business coaching.
The program is designed to help you become a successful fitness entrepreneur, and includes a kickoff consultation, custom business, marketing, and brand messaging plan, as well as biweekly check-in calls.