Playbook offers a yearly and monthly subscription, and users download the app through your direct sales link or from the App Store or Google Play
Always use your direct sales link — that way, a user’s subscription money is yours for the life of their subscription
Payments are received on the 16th of every month
There are a lot of different components that make up your revenue stream on Playbook. If numbers, percentages, and money confuse you a little bit, we’ve taken the time to break it all down. Here’s everything you need to know about money when it comes to Playbook and earning revenue.
There are two types of subscriptions a consumer can purchase with Playbook:
Before a consumer purchases a subscription, they have the option to explore a trial period:
1 month trial: For $1 through your Direct Sales Link (this is the best!)
7-day free trial: If downloaded through App Store or Google Play
Your Direct Sales Link is the unique link Playbook gives every creator to promote his or her app. If a subscriber signs up through your link, you earn their revenue for life (more on this later).
After the respective trial period is complete the consumer either:
Cancels their subscription OR
Is automatically converted to a monthly payment (unless they upgrade to annual)
Playbook subscriptions are downloaded in two places:
In order to know where your revenue is coming from, you need to know about the two types of subscribers on the Playbook platform.:
Let’s do some math. There are several different scenarios — stay with us, it’ll all make sense when we’re done.
Before you get paid, fees get taken out of the gross revenue:
30% if downloaded from App Store or Google Play
3%-5% if downloaded from Direct Sales Link (via Stripe)
After that, you’re left with net revenue for either monthly or annual subscriptions. Playbook takes a 20% cut of the net revenue, meaning you get more money in your pocket.
Note: Your first month or two of revenue will probably be slightly lower than you anticipate. This is because most of your subscribers are on a trial, so they aren’t yet paying the full monthly subscription amount. Don’t worry — this is totally normal! Your end game is subscribers who are dedicated to you (which you’ll start seeing around month three).
If someone purchased a monthly subscription to your channel via the App Store or Google Play:
$14.99 x 30% = $4.50 (to Apple/Google)
$10.49 x 20% = $2.10 (to Playbook)
You make $8.39/month. That’s 56% of the earnings in your pocket.
If someone purchased a monthly subscription to your channel via your Direct Sales Link (using a 5% fee for “worst case scenario,” but it could be less):
$14.99 x 5% = $0.75 (to Stripe)
$14.24 x 20% = $2.85 (to Playbook)
You make $11.39/month. That’s 76% of the earnings in your pocket.
If someone purchased an annual subscription to your channel via the App Store or Google Play:
$99.99 x 30% = $29.99 (to Apple/Google)
$69.99 x 20% = $13.99 (to Playbook)
You make $55.99/year. That’s 56% of the earnings in your pocket.
If someone purchased an annual subscription to your channel via your Direct Sales Link (using a 5% fee for “worst case scenario,” but it could be less):
$99.99 x 5% = $4.99 (to Stripe)
$94.99 x 20% = $18.99 (to Playbook)
You make $75.99/year. That’s 76% of the earnings in your pocket.
You accrue your revenue per day, meaning you get portions of the entire sale over the length of the subscription, not as a lump sum in the beginning. So using the examples above:
If you make $8.39 monthly (8.39/30) = $0.28/day
If you make $11.39 monthly (11.39/30) = $0.38/day
If you make $55.99 annually (55.99/365) = $0.15/day
If you make $75.99 annually (75.99/365) = $0.21/day
Getting your money depends on the day a consumer subscribes to your channel. We’ll give you examples so you can understand.
You make $11.39/month (aka $0.38/day).
If someone subscribes on the first day of the month (meaning 30 days remain), you get paid $0.38 per day, so $11.39 total at the end of the month.
If someone subscribes on the 15th (meaning 15 days remain) you get paid $0.38 a day in the last 15 days of the first month (for a total of $5.70) and then you get paid $0.38 a day in the first 15 days of the second month (for a total of $5.70).
You make $75.99/year (aka $0.21/day, $6.33/month).
If someone subscribes on the first day of the month, you get paid $6.33.
If someone subscribes on the 15th, you get paid $0.21 a day in the last 15 days of the month (for a total of $3.15) and then you get paid $0.21 a day for the entire second month (for a total of $6.33).
The example equations above are all for revenue made through subscribers who use your Direct Sales Link.
As a quick refresh, organic subscribers are ones who download Playbook organically and are not tied to any creator. Since their money didn’t go toward anyone’s Direct Sales Link, it all goes into something we call an “engagement pool” which gets divided proportionally at the end of each month depending on which creators they interact with.
If they interact with your channel for all (or part) of a month, you’ll receive all (or part) of the money from the engagement pool — this is called “engagement revenue.”
You receive payments by the 16th of every month for the previous month.
For example, when you receive a payment on May 14-16, that’s your revenue from the entire month of April. You can track your current and projected earnings in the “Analytics” tab on the creator app.
We already explained processing fees (the percentage Apple/Google/Stripe takes) and Playbook’s fees. There’s one more minor fee to note — payout fees.
In order for Stripe to send you money every month, they charge the following payout fees:
$2.25 flat fee
0.25% of your monthly earnings
It’s a small fee, but one that is unfortunately necessary in order to get your money deposited into your bank account.
Use your Direct Sales Link! It is vitally important to push your Direct Sales Link for people to sign up for Playbook instead of telling people to download the app from the App Store or Google Play.
When people use your direct link (and pay through Stripe) we are able to bypass Apple and Google fees — which means more money in your pocket. These are your direct subscribers (remember we talked about them earlier?) and that means they’re your customer for life.
For more insights, learn how to use the analytics tab and track your progress in the Playbook creator app.
If you are a creator that lives outside the U.S. we have to use a different platform to pay you. If you are international and are wondering how to set up your payments, please contact us at email@example.com.