By Marisa DiPaolo
TikTok is the hottest new social media platform that has seriously changed the game for creators, brands, and everyone in between. It’s opened up doors for increased engagement and gives anyone with any following the potential to reach massive audiences. When it comes to promoting your app on TikTok, creativity is key.
Videos on TikTok have big viral potential because, unlike with other social media platforms, the TikTok homepage isn’t limited to content from users you follow. Instead, it features a never-ending stream of videos that TikTok’s algorithm thinks each user will enjoy. Because of this, your videos could land in front of many new faces whether or not they follow you yet, making it an incredible tool for growth and visibility!
That’s why it’s so important to regularly market your app on TikTok. But If you’re new to the platform or at a loss for creative ways to plug yourself and your app, we’ve got you covered. Here are five fun and easy ways to incorporate app promotion into your TikTok content.
Share a quick workout video that viewers can easily follow along with. To summarize the entire workout in under 60 seconds, record yourself demonstrating each move, edit them together, and add text to explain the suggested time or number of reps for each. Before the video’s end, add text or a voiceover that says “Download my app for more workouts like this one” and share a similar call to action in the caption. Make sure to have your app link in your bio so people know where to find it and subscribe.
Home workout tips have never been more appreciated. Record a TikTok video from home that lists your essentials for getting in a good workout without going to the gym. The list can include workout equipment, pre- and post-workout necessities, and anything else you find useful. Most importantly, include your app as an item on the list, explaining how it provides workouts and programs that can be completed from home, along with so much more.
If you have recipes or nutrition plans included with your app, record yourself making one of them and edit it together for TikTok. At the end of your video, be sure to add text, a voiceover, or a clip of yourself saying “Download my app for more recipes like this one” and share a similar call to action in the caption.
When scrolling through TikTok, you’ll notice a lot of repetition. Sounds and songs “trend” with an associated action or joke, and creators all over TikTok remake those trends in slightly new ways that relate to them and their niche. Keep an eye on what’s trending by watching TikTok videos by other creators, always thinking about how the most current trends could be applied to you and your app. For example, the above TikTok trend could be used for app promotion with the text “Realizing anyone can access my workouts, programs, nutrition plans, and more for just 27 cents a day.”
The simplest way to promote your app on TikTok is to promote your programs and challenges. Add fun, trending music and include text or a voiceover that explains the new program or challenge on your app, how to download it, how much it costs, what else is included with it, etc.