Content Strategy Checklist for Success

You’ve created your first category and filmed workouts, and understand the content strategy plan that will help you succeed, but what comes next? We’ve got you covered with our step-by-step content checklist that will carry you from pre-launch all the way through your one-year app anniversary!

Click the image below to download our printable content strategy checklist, which will help you build a complete channel over the next 12 months:

Note: Your complete channel should include three to five programs and three to five categories, so add at least two more of each to your channel during months five through 12. Your work isn’t done, however! You should always have at least three to five programs and categories in your app, which means you should regularly archive your oldest programs and categories to keep your content fresh.

Playbook’s Creator Services

If you find yourself stuck creating content for your app, we’re here to help!

We understand that content creation can be time consuming and you might not have enough hours in the day. That’s why we offer a number of Playbook Creator Services, including Content Support.

With these two services, we'll create a four- to six-week program around the theme of your choice and build it out for you in the app from start to finish.