You’re creating content for two types of customers — those who want structured content like Programs and Challenges, and those who want unstructured content, like Categories and the Feed
To start, we recommend one to three Programs and two to three Categories
You need to develop a regular publishing cadence — we recommend posting a new workout to your Feed weekly, creating a new Program or Category monthly, and doing a Challenge quarterly
When consumers purchase a subscription app, they expect fresh, new content on a regular basis — and it’s up to you to deliver! While it may seem overwhelming at first to continually crank out new content, strategy is everything, and we’re here to guide you.
Every creator has two types of customers. It’s important to understand both and cater your content to each.
1. Those who want structured content:
2. Those who want unstructured content:
Like to pick and choose workouts
Categories and The Feed are best for these users
The most successful creators start with a base bundle of content (after five workouts), then add new content frequently.
To get started, your base content should cater to the two customer types we just discussed. You’ll want to create a few programs and categories for each.
One to three Programs
Two to three Categories (created from those programs)
15-Minute Bodyweight Abs
30-Minute Cardio + Abs
Once your base content is nailed down, you need to develop a strategy for keeping your content fresh. The key to a successful subscription business is to always offer your fans something new!
Our most successful creators develop and stick with a regular publishing cadence. For example, if you’re posting daily workouts, communicate that to your fans and stick with it.
Weekly: Post a workout of the week to your Feed
Monthly: Create a new Program or Category
Quarterly: Create a new Challenge
For more tips, check out our Content Checklist, with our recommendations for creating your 30-, 60-, and 90-day content roadmap. And if you need a refresher, read about how to add more value to your app here.