How to Create a Program & Best Practices to Follow

TL;DR

  • Programs are organized into weeks and days and are great for creating structured content

  • Create a program in the creator app by clicking the “+” at the top of your channel page

  • Start with either an at-home or gym program, the ideal program length is four weeks

What Are Programs?

Programs are workouts that are organized into weeks and days, and should be executed in a particular order. Think, for example, “4-Week Shred Program” or “4-Week Home Program.”

Categories, on the other hand, organize workouts by type, like focusing on a specific muscle group or using a particular piece of equipment (more on categories here!)

To better break this down visually, here’s what each content type looks like in the consumer app:


In the example above, you can see that creator Aubrie has:

  • Program: Shaped at Gym

  • Category: Core & Abs

  • Challenge: Back @ It Challenge

  • Feed: NEW WORKOUTS!

When to Use Programs

Programs are ideal for fans who want structured content. These fans:

  • Enjoy guided fitness content

  • Need to be motivated (by you!)

4 Steps to Create Programs in the Creator App

Before publishing any workouts under a program, you need to create a program first!

  1. Scroll to the far right and click the “+” at the top of your channel page

  2. Select the “Program” option for the collection type

  3. Add a program title

  4. Click “Submit”

6 Steps to Add Workouts Into Your Program

Now that you’ve created a program, you can add your workouts!

  1. Add a cover image
  2. Start adding workouts

    As you’re adding workouts, make sure to include “W1/D1,” “W2/D2,” and so on to your workout titles.

    For example:

    - W1/D1 Legs
    - W1/D2 Arms
    - W1/D3 Chest
    - W1/D4 Back
    - W1/D5 Shoulders

    Note: Don’t add any spaces between the “/” in workout titles.

    Repeat this process until you've built out your first week of programming.

  3. Add a program description, which should summarize:

    - The length of the program
    - What users will achieve
    - What type of workouts are included
    - Any modifications
  4. Upload an intro video! (Optional, but recommended)
  5. Fill out five to 10 FAQs about your program (Optional, but recommended), for example:

    - What are the goals of your program?
    - What skill level are these workouts for?
    - What is required to participate?
    - What's the program schedule?
  6. Click "Publish"


Here's an example of what your completed program will look like in the consumer app:

How to Create Programs Quickly

To create programs quickly, and build out the second, third, and fourth weeks of your program efficiently, duplicate and republish workouts that are currently on your feed (or even workouts you’ve archived).

  • Once you’ve created the first week of your program by following the steps outlined above, duplicate each workout to create your workouts for any additional weeks.

    Note: When you click the “Duplicate” button, your duplicated workout will be saved under “Drafts.” You can then edit those workouts and change the titles to “W2/D1,” “W2/D2,” and so on.
  • Continue the duplication and renaming process until you have your full program completed.

  • After you’ve outlined your full program, go in and edit any video descriptions as needed.

6 Program Tips & Best Practices

  1. The ideal program length is four weeks. Do not create programs any longer than six weeks!

  2. Start with either a gym or at-home program.

  3. Name your workouts “W1/D1,” W1/2,” and so on, to make your program easy to follow.

  4. Create an intro video to help fans understand what’s in the program.

  5. Use these Canva templates for your program cover images.

  6. Use the exercise library to add existing workouts to programs.

Program Examples

If you’re still in need of inspiration, check out these great creator program examples!

Devon Levesque’s “Shred 2.0”


Demi Bagby’s “4W Home Program”

Boss Everline’s “The Foundation 4WK”

Sarati Body’s “HOME”