Categories are used to group similar workouts around a particular body part (like abs, chest, and back)
Create a Category in the creator app by clicking the “+” at the top of your channel page
Once you create a Category, you can republish workouts you’ve created for the Feed and other Programs into your Category
Once you’ve created your first five workouts, you need to start thinking about your content strategy. And once you’ve built your content base, you’ll want to start branching out — and that’s where Categories come into play.
A Category allows you to bucket one-off workouts into easy-to-navigate descriptions.
But that sounds like a Feed workout? Nope! Your Feed is made up of 10 workouts, and is great for daily or weekly workouts. A Category workout stays up as long as you want and is generally organized around a specific body part.
A Feed workout is a one-off workout that does not have a Category assigned to it. A Category workout is tagged and bucketed under that tag.
To better break this down visually, here’s what each content type looks like in the consumer app:
In the example above, you can see that creator Aubrie has:
Program: Shaped at Gym
Category: Core & Abs
Challenge: Back @ It Challenge
Feed: NEW WORKOUTS!
Categories are ideal for fans who want unstructured content. These fans:
Like to pick and choose workouts
We recommend the following:
Month 1: Create two Categories by repurposing exercises from the Feed and adding some new ones
Month 2: Add a third Category to your channel
Before you publish any workouts under a Category, you need to create a Category!
Scroll to the far right and click the “+” at the top of your channel page
Select the “Category” option for the collection type
Add a Category title
After you’ve added this Category, you can add workouts to it! You can either:
Publish new workouts or
Repurpose existing workouts into Categories
To add new workouts, follow the same steps we outline in how to create a Program — just choose the Category option as the collection type when you get to step two.
To repurpose existing workouts, follow these steps:
Don’t know what Categories to create? Ask your subscribers on Instagram what workouts they’d like to see!
Make sure each Category has more than five exercises included to keep your subscribers interested and sweating.
If you’re still in need of inspiration, check out these great creator category examples!