Define your current customer base — they’re your target audience
If you create content for everyone, you will end up attracting no one
Ask your audience what they’d like from your app, then create that content
We know you’re excited to start creating content, but before you start filming those squats and lunges, you need to make sure you understand your target audience. Knowing your customers is key to your app’s success — what, when, and how you post matters, and in order to create the right content, you need to know who you’re creating it for.
If you try to create content for everyone, you will end up attracting no one.
Be specific with the demographic you want to target to build your brand and stick to it. Trust us, it’s how you will be the most successful and get more subscribers for your app!
Even if you don’t realize it, you already have a built-in audience! These are the people who:
Are always in your DMs
Request new content regularly
Comment on every Instagram post
To help you get an even better idea of who your target audience is, here are more questions to ask yourself:
How old are they?
Male or female?
How many times do they work out during the week?
Are they well-versed in fitness or beginners?
Who don’t I reach now that I want to?
What group of people will benefit most from my workout style?
Get specific when you’re thinking about who your audience is! For example, are you trying to reach:
Busy moms who want to build strength?
Stressed-out college students who need endorphins between classes?
Retired athletes who want to get back into the swing of things?
Focusing on who you’re creating content for will guide your content creation. Now that you think you have any idea of who you’re targeting, it’s time to brainstorm workouts for them. Remember: You need to post five workouts to go live.
Your content strategy will continue to evolve as your business grows, but your audience will remain at the center of everything you do. Never stop learning about what your fans are interested in — be direct and ask them!
Go on Facebook, Instagram, or your social platform of choice and ask questions like:
Do you prefer shorter or longer workouts?
What challenges would you like to see?
Would you enjoy a playlist of my favorite workout tunes?
What muscle group are you trying to target?
Asking your audience for requests not only inspires you to create new content, but it helps your fans feel included and heard! It also makes the content creation process a little bit easier on you, because you’re tasking your fans with idea generation. Now, you just have to implement!