How to Create a Challenge

TL;DR

  • From a technical standpoint, challenges are the same as programs, just with entry rules and prizes that push your fans to go above and beyond their usual workouts

  • We recommend creating new challenges quarterly; each challenge should be between 1-2 weeks long

  • Engage with your followers on social media throughout your challenge to keep them motivated

  • Challenges are a great way to get new subscribers and build excitement with followers

What Are Challenges?

Challenges are workout programs created by you that encourage users to turn their workouts up a notch! They’re essentially programs that are scheduled and slowly released, designed to give users a competition with extra incentives to engage for a set duration of time.

The bottom line? Challenges are programs with entry rules and prizes.

To better break this down visually, here’s what each content type looks like in the consumer app:

In the example above, you can see that creator Aubrie has:

  • Program: Shaped at Gym

  • Category: Core & Abs

  • Challenge: Back @ It Challenge

  • Feed: NEW WORKOUTS!

When to Use Challenges

Challenges are ideal for fans who want structured content. These fans:

  • Enjoy guided fitness content

  • Need to be motivated (by you!)

  • Want extra incentive or competition in their workouts

How to Create Challenges in the Creator App

As we mentioned, Challenges are essentially the same as programs, so when it comes to step-by-step instructions for creating your Challenge workouts, review our steps to create programs in the creator app.

Schedule out your posts to have your workouts released each day of your Challenge. You can build the Challenge up front and by scheduling out the workouts, create anticipation for your followers.

Here’s what this looks like in the creator app:

Note: Outline your challenge first so you know what workouts you need to record and when. For example, your outline for a six-week bikini body challenge might look something like this:

  • Monday: Lower Body

  • Tuesday: Upper Body

  • Wednesday: Cardio + Core

  • Thursday: Lower Body

  • Friday: Upper Body

10 Steps to Build a Challenge

  1. Choose a title or theme
    - Based on the type of content you typically share with your audience, brainstorm the types of challenges you think would best resonate with your audience.
    - For example: 1-Week Ab Challenge, 10-Day Handstand Challenge, 30-Day Total Body Transformation
  2. Choose a duration
    - It's difficult to get people to participate in or complete a challenge that's longer than 30 days.
    - We recommend starting with a 1-2 week challenge.
  3. Choose your start and end dates
    - It's best to start your challenge at the beginning of the month, leading up to a holiday or season, or at the beginning of the week (on a Monday).
  4. Determine how you'll structure your workouts
    - How many workouts will you build for this challenge?
    - Will you publish a new workout daily?
    - Will you publish a new workout every few days?
    - Examples: Publish a new workout every day, publish five new workouts each week, publish one new workout every 5-7 days, Publish five different types of workouts (i.e. upper body, lower body, core, cardio, and total body) to be completed on different days throughout the challenge.
  5. Select your prizes
    - Rewards in a challenge are important to motivate people to participate!
    - Examples: A one-on-one workout session (either virtual or in-person), a free e-book, a gift card, cash, apparel or swag from partner brands.
  6. Outline the rules
    - Tell your audience exactly how you'll be selecting a challenge winner.
    - Examples: Whoever engages the most over social media throughout the challenge, whoever completes the most workouts throughout the challenge, the best physical transformation.
  7. Create an entry method for participants
    - How will users enter the challenge? Remember to detail the entry method in your description so the rules are crystal clear.
    - The best entry methods are those that are public-facing so you can share user content to market your challenge
    - Examples: Joining a private Facebook group, joining an email list, emailing you before/after photos, using a challenge hashtag or asking users to tag your Instagram in Story and feed posts — you can then repose these as social proof.
  8. Prepare and film your workouts
    - Film the workouts for your challenge
    - Building a challenge is the same process as creating a program and creating graphics for that program
  9. Create a pre-sale strategy
    - We recommend promoting your challenge at least one week before it starts to build excitement!
    - Ideas for announcing your challenge: Explain the rules, how to enter, and prizes on IGTV and Instagram Stories. Mention your challenge on all of your social media challenges with a CTA and signup link.
  10. Go live with your challenge!

5 Challenge Tips & Best Practices

  1. Create new challenges quarterly

  2. Make sure your fans can engage with you — and each other — by creating a Facebook group for your challenge

  3. The ideal time frame for challenges is 1-2 weeks

  4. Challenges are great to run just before a major holiday or change in season

  5. Challenges can help you boost your subscriber rate and social media following — they’re a clear CTA to push new users into subscribing while delivering new content to existing subscribers!

Challenge Examples

If you’re still in need of inspiration, check out these great creator challenge examples in the consumer app!

Aubree Edgington’s “Back at It” Challenge

Challenge Highlight


Challenge Intro in Consumer App (with Intro Video & FAQ)

Jeremy Park’s “Art of War” Challenge

Challenge Highlight


Challenge Intro in Consumer App (with Intro Video & FAQ)