How to Create a Website Using Squarespace

TL,DR

• Use Squarespace.com to build a basic website for your subscription business

• Your website should include three sections: About Me, My App, and Contact

• You can also use Playbook’s Creator Services for custom website creation

There are many things you need in order to run a successful subscription business — content and marketing know-how, a sales funnel, a killer social media and email marketing strategy... the list goes on. While our team provides you with a sales landing page for your app, you also need a website that goes beyond just your sales page. Creating a website is not optional either: A reported 81% of shoppers conduct online research before making a purchase, and 84% of U.S. consumers believe a business with a website is more credible than one with just a social media presence.

You’re probably breaking into a cold sweat at the idea of creating your own website, but never fear! We’re going to walk you through how to create a basic website step-by-step using Squarespace.

10 Steps to Create a Squarespace Website

1. Go to Squarespace.com and click “Get Started” on the home page
   
   
2. On the next page, select “Fitness, then click “Next”
   
   
3. Select your top goals, then click “Next”
   
   
   
   Note: While you can choose what fits your personal goals, we recommend selecting at least the following three:
   
   - Build community
   - Sell memberships
   - Market myself or my business
4. Select which stage of the process applies to you and click “Finish”
   
   
   
   
5. Based on your responses to the previous questions, you will be served with recommended website templates. To select a theme, hover your mouse over the option you’d like to use and click “Start With”
   
   
6. Create an account by continuing with Google, Apple, or email
   
   
7. Name your website and click “Continue”
   
   
   
   Note: You can always change this in settings later.
8. The next few slides detail how you can edit pages, create pages, and style your website. Be sure to read each of these slides! Once you’ve reviewed, click “Get Started”
   
   
   
   Note: When you click “Get Started,” you will activate your 14-day free trial. You must upgrade to a paid version of Squarespace in order to send your website live — more on that later!
   
9. Use Squarespace’s Assistant tool on the right side of your screen to walk through each of the steps necessary to set up your website, including:
   
   - Site title or logo: These will appear on all pages of your website and in search engines.
   - Add and delete pages: Use the pages panel to create and edit pages. We recommend keeping your website simple and starting with just three pages: “About,” “My App” and “Contact.” We’ll dive into these pages in more detail below!
   - Change fonts and colors: Use the design panel to change the template’s default colors to match your personal brand for consistency.
   - Add images: Include photos of you doing your workouts, promotional images of your app, etc.
   - Connect and update domains: When you create a Squarespace website, you’re given a generic Squarespace domain name. Before you launch, you can get a personalized domain name.
   
   Note: Squarespace has a handy guide for connecting a GoDaddy domain to your Squarespace site, if you need extra assistance.
   
   - Optimize for search: Use Squarespace’s built-in SEO tools to help potential subscribers find your website via search engines. This step is very important, as it’s key to you getting more app subscribers!
   
   
10. When you’ve completed the checklist and are ready to go live, click “Subscribe”
    
    - Launch your site: Once you’ve completed Squarespace’s checklist to launch, you’ll need to pick a plan to go live. We recommend starting with a personal account ($12/month with an annual subscription, $16/month with a monthly subscription) and upgrading to a business account ($18/month with an annual subscription, $26/month with a monthly subscription) if you find you need additional features.
    
    

At this point, you will select a plan and submit your payment credentials. After you’ve reviewed everything, set your site availability to “Public” and you’re live!

If you need further assistance, we recommend reviewing Squarespace’s in-depth written guide, How to Build a Website, or this Squarespace video tutorial for beginners.

The 3 Essential Sections for Your Website (& Copy Examples)

The point of creating a website is to go beyond just your sales page and give potential subscribers more information about you and your app. You’re more likely to convert followers to subscribers when they understand exactly what they’re getting with their subscription, and you can answer those common questions with your website copy. At the very least, your website should include three sections: “About,” “My App,” and “Contact.”

Additionally, you should include at least three “Start today for $1” CTA buttons throughout your website that link to your sales page. We recommend including one such button on each of the following pages:

About

This page should include a brief summary of your background, including any credentials and accomplishments.

Example:

A former D1 athlete, I am a CPT with a specialization in nutrition. I’m also a certified wellness coach. I’m obsessed with personal growth and love helping women challenge themselves to push past their comfort zones in order to grow mentally and physically.

Let me help you reach your fitness and wellness goals!

Start today for $1

My App

Share what users can expect to gain from using your app and any training requirements. In addition to the CTA button, hyperlink any references of “my app” or “my workouts” to your sales page URL for potential users to subscribe to your app.

Example:

My app was created to help women develop a greater balance through their fitness and nutrition journey. My workouts are quick, yet effective, and will push you to your limits. My app is for all levels! Whether you are just starting or have been working out for years, my workouts are for you. My goal is to help you become a better version of yourself, to help you achieve a healthy lifestyle, and to help you reach your goals. I offer both at home and gym workouts in my app. If you are doing the home workouts, you will need dumbbells and a yoga mat. My gym workouts require standard gym equipment. I can’t wait to start training together!

Start today for $1

Contact

Where can potential users contact you if they have questions that aren’t answered on your website? Also include links to your social channels on this page. Lastly, you’ll want to include a link to sign up for your email newsletter.

Example:

Start today for $1

If you have any questions or concerns, email my team at youremailhere@email.com.

Follow me on Instagram and Facebook!

To stay up-to-date, subscribe to my newsletter for exclusive offers and workout tips.

For more tips on creating your sales website, read our Nick Bare case study here.

Playbook Creator Services

If you find that this process is a bit overwhelming, we’re here to help!

We understand that website creation can be confusing and you might not have enough hours in the day. That’s why we offer a number of Playbook Creator Services, including custom website creation. With this service, we will build out a custom Shopify website for you from start to finish.