3 Ways to Post Consistently on Instagram — & Why It Matters

You know that marketing your app is essential to making money, and that making it a habit is the key to growing your business and getting more subscribers. While consistency is key for providing your followers with fresh, new Instagram content on a routine basis, it’s also vital for succeeding on the platform itself. Here’s why.

Why Posting Consistently Matters

We recommend posting about your app daily on Instagram, but consistency is key no matter the frequency when it comes to getting your content seen.

While the Instagram algorithm is different depending on what type of post you share — feed posts, Stories, Reels, etc. — the most important thing is that you remain consistent when posting, as this will help train the Instagram algorithm to understand your posting cadence.

Feeds refresh quickly, so by posting regularly and taking advantage of all the platform has to offer, your message has a better chance of standing out — and you have a better chance of remaining top of mind with potential new customers.

How to Post Consistently on Instagram

1. Choose Specific Days & Times to Post

It’s better to post at the same time on the same days each week, rather than posting several times one week and then nothing the following week.

When it comes to posting content, it’s best to post on Instagram on Tuesdays and Wednesdays between 10 a.m. and 1 p.m. CT.

In order to build consistency, we recommend creating a social posting schedule and sticking to it.

Here’s an example schedule:

  • Monday: Share a motivational Story to kick off the week at 11 a.m. CT

  • Tuesday: Promote a new workout on your feed between 10 a.m. and 1 p.m. CT

  • Wednesday: Share a lifestyle Reel between 10 a.m. and 1 p.m. CT

  • Thursday: Reshare social proof to your Stories between 10 a.m. and 11 a.m. CT

  • Friday: Every other week, share a user testimonial to your feed

  • Saturday: Reshare more social proof to your Stories

  • Sunday: Consider this your rest day!

The most important thing is to choose a schedule that’s sustainable for you. So, if the above seems intimidating, just start by posting on Tuesdays and Wednesdays for a few weeks and ramp up your cadence from there!

Keep an eye on your Instagram analytics too, as they’ll help you eventually learn what works and what doesn’t for your own unique audience. There will be some trial and error involved!

2. Create a Content Calendar

If you’re overwhelmed by the idea of choosing what to post and when, don’t sweat it! Planning your posts ahead of time makes the entire process easier so you’re never scrambling for something to share. The best way to do this is by creating a monthly content calendar to work from. We recommend creating a simple Google Sheet to track this information and stay organized.

Choose a day at the beginning of each month to plan your Instagram content for the month ahead so you know what content you need to either film or photograph and when to post it.

3. Work Smarter, Not Harder

Here are a few super simple ways to create social content consistently:

  • Always film extra footage when filming workouts for your app. You’ll then have social media content ready to go to promote those workouts. You can also take image stills from these videos to use.

  • Use social proof! Always ask your followers for feedback. This is an excellent way to take some of the burden off of yourself when it comes to creating social content. Reviews and testimonials are excellent ways to promote your app and should be part of your regular routine.

  • Schedule your posts ahead of time. Once your content is planned and created for the month, schedule social posts through a tool like Later.

  • Use relevant hashtags to get more eyes on the content you’ve worked so hard to create!

Creator Example

Take a look at Playbook creator Brynley Joyner’s Instagram page for inspiration. She’s consistent with her posting cadence and rarely goes a day without sharing different types of content on the platform, including Stories, Reels, and feed posts.