How to Promote Your Challenge on Social Media

TL;DR

  • Hype up your followers on social media before you launch your challenge and throughout the duration of your challenge to keep them motivated

  • Create an Instagram highlight where you collect all Story and Feed posts related to your challenge

  • Create a private Facebook group for your challenge so fans can engage with you and each other

You’ve created your challenge and fine-tuned every last detail. The next step is to promote it! Below, we’re sharing the top five pre- and post-launch strategies for promoting your challenge on social media.

Pre-Launch: 5 Ways to Promote Your Challenge on Social

We recommend promoting your challenge on social media at least one week before it goes live to build excitement!

Below are a few ideas for specific ways you can promote your challenge:

  1. Use IGTV to explain the rules, how to enter, and prizes for your challenge

  2. Use Instagram Stories to create an “Ask Me Anything” post where followers can submit any questions regarding your challenge

  3. Encourage participation by including a CTA and signup link in captions across all of your social platforms

  4. Create a private Facebook group for your challenge so fans can engage with you and each other

  5. Promote the value! Create an Instagram Story video reminding followers about the value of your challenge, like access to a private Facebook group, for example

Pre-Launch Challenge Social Promotion Examples

If you’re still in need of inspiration, check out these great creator challenge examples!

Aubree Edgington’s “Back at It” Challenge

Instagram Pre-Launch Video Promo with Q&A


Jeremy Park’s “Art of War” Challenge

Instagram Pre-Launch Video Promo


Post-Launch: 5 Ways to Promote Your Challenge on Social

Below are a few ideas for specific ways you can promote your challenge:

  1. Create an Instagram highlight where you’ll collect all Story and Feed posts related to your challenge

  2. Create an IGTV video recapping your challenge at the end of each week

  3. Ask followers to tag you in their posts! Use Instagram Stories to share reviews and DMs from your followers who are going through your challenge as social proof. This is a great way to create a sense of community — as well as FOMO for your followers who are not participating in the challenge, which could lead to more sales if they decide to join!

  4. Use Instagram Feed and Story posts to share inspiration and motivation to push your followers throughout the challenge

  5. Promote the value! Create an Instagram Story video reminding followers about the value of your challenge, like access to a private Facebook group, for example

Note: Don’t forget to include a strong CTA at the beginning of all of your social posts about your challenge!

Post-Launch Challenge Social Promotion Examples

If you’re still in need of inspiration, check out these great creator challenge examples!

Aubree Edgington’s “Back at It” Challenge

Instagram Highlight


Instagram Post Caption


Instagram Story - Discussing Value of Facebook Group


Instagram Story - Motivational!

Jeremy Park’s “Art of War” Challenge

Instagram Story with Social Proof