How to Promote Your Challenge on Social Media

TL;DR

Hype up your followers on social media before you launch your challenge and throughout the duration of your challenge to keep them motivated
Create an Instagram highlight where you collect all Story and Feed posts related to your challenge
Create a private Facebook group for your challenge so fans can engage with you and each other

You’ve created your challenge and fine-tuned every last detail. The next step is to promote it! Below, we’re sharing the top five pre- and post-launch strategies for promoting your challenge on social media.

**Note: Want to know the best time(s) to post? Check out suggestions here.

Pre-Launch: 5 Ways to Promote Your Challenge on Social

We recommend promoting your challenge on social media at least one week before it goes live to build excitement!

Below are a few ideas for specific ways you can promote your challenge:

Use IGTV to explain the rules, how to enter, and prizes for your challenge
Use Instagram Stories to create an “Ask Me Anything” post where followers can submit any questions regarding your challenge
Encourage participation by including a CTA and signup link in captions across all of your social platforms
Create a private Facebook group for your challenge so fans can engage with you and each other
Promote the value! Create an Instagram Story video reminding followers about the value of your challenge, like access to a private Facebook group, for example

Pre-Launch Challenge Social Promotion Examples

If you’re still in need of inspiration, check out these great creator challenge examples!

Aubrie Edgington’s “Back at It” Challenge

Instagram Pre-Launch Video Promo with Q&A

Juice & Toya's "Summer Ready 2023" Challenge

Instagram Featured Video Post (with trending audio)

View this post on Instagram

A post shared by JUICE [Julius White] (@juicetontx)

Eliza Katoa's "Stronger for Summer" Challenge

Instagram Feed Post (pinned throughout promo to encourage sign ups)

View this post on Instagram

A post shared by ELIZA KATOA (@elizakatoa_fit)

Jeremy Park’s “Art of War” Challenge

Instagram Pre-Launch Video Promo

Juice & Toya's "Start Now" Challenge

Challenge CTA and Sign Up Link in Instagram Bio

Instagram Pre-Launch Video Promo with Sign Up Link

Challenge Facebook Group

Post-Launch: 5 Ways to Promote Your Challenge on Social

Below are a few ideas for specific ways you can promote your challenge:

Create an Instagram highlight where you’ll collect all Story and Feed posts related to your challenge
Create an IGTV video recapping your challenge at the end of each week
Ask followers to tag you in their posts! Use Instagram Stories to share reviews and DMs from your followers who are going through your challenge as social proof. This is a great way to create a sense of community — as well as FOMO for your followers who are not participating in the challenge, which could lead to more sales if they decide to join!
Use Instagram Feed and Story posts to share inspiration and motivation to push your followers throughout the challenge
Promote the value! Create an Instagram Story video reminding followers about the value of your challenge, like access to a private Facebook group, for example

Note: Don’t forget to include a strong CTA at the beginning of all of your social posts about your challenge!