Use This Canva Template to Create Before & After Images

You know how important it is to share written and video testimonials from happy customers on Instagram to market your app. But did you know there’s any even easier form of social proof you can use to promote your app to new potential customers?

Before and after photos from current clients are an excellent way to market your fitness app. By visually sharing the results your happy customers have achieved following your programs and challenges, you’re more likely to turn your Instagram followers into app subscribers — and that means more money in your pocket.

Just follow these steps to customize our premade Canva template, then share your images across social media — especially on Instagram! — and add to your sales landing page.

How to Edit the Canva Template on Your Phone

Note: The following instructions are for the Canva mobile browser, not the Canva app.

1. Create a free Canva account or log in to your existing account.

2. Open the Canva template and click “Use template”.
   
   Note: There are two templates you can use — the first one has just the before/after images, while the second template includes “BEFORE” and “AFTER” copy below each image. Swipe left to access the template with headers.
   
   
3. Select the left rectangle, then click the “+” icon to add your client’s “before” image. You can upload client images by selecting “photos” and importing images from your phone.
   
   

4. Click the right rectangle and repeat the above process to upload your client’s “after” image.

Save & Upload Your Design

To save and upload your design

1. Click the upward pointing arrow in the upper right corner.
   
   
   
2. Click “Download”.
   
   
   
   Note: “All pages” is selected as a default. Click to select and download only the template (pages) you made edits to.
   
   Make sure to select “JPG” as the file type, then click “Download” once more at the bottom.

3. Upload the file to your Instagram Story, Feed, or sales page.

4. For additional before/after photos, repeat the above steps to create additional images!
   
   

How to Edit the Canva Template on Your Desktop

1. Create a free Canva account or log in to your existing account.

2. Open the Canva template and click “Use template”
   
   Note: There are two templates you can use — the first one has just the before/after images, while the second template includes “BEFORE” and “AFTER” copy below each image. Swipe left to access the template with headers.
   
   
3. Select the left rectangle, then click “Uploads” in the left sidebar to add your client’s “before” image.
   
   

4. Click the right rectangle and repeat the above process to upload your client’s “after” image.

Save & Upload Your Design

1. Click “Share” in the upper right corner, then click “Download”.
   
   
   Note: “All pages” is selected as a default. Click to select and download only the template (pages) you made edits to.
   
   Make sure to select “JPG” as the file type, then click “Download” once more at at the bottom.

2. Upload the file to your Instagram Story, Feed, or sales page.

3. For additional before/after photos, repeat the above steps to create additional images!

Creator Example

Check out how Playbook creator Jeremy Scott uses before/after photos to promote his app on Instagram.

Using a series of before/after client images, he shares the results clients were able to achieve using his app to market his 5-Week High Intensity Hybrid program.