TikTok remains one of the fastest-growing social apps in the world, and it’s a platform you don’t want to skip when it comes to marketing your content. As for getting your content seen by new audiences, even beginners have a chance to make it on TikTok's “For You” page. With over 1 billion monthly active users, TikTok is a platform with enormous potential for fitness creators, even those with brand new accounts.
The “For You” page (FYP) is the first page you land on when you open the app, similar to Instagram’s "Explore" page. However, unlike Instagram or YouTube, your follower count and history of high-performing videos aren’t ranking factors in TikTok’s recommendation system. Below, we’ll explain the top ranking factors and strategies to get on the coveted FYP.
The FYP shows you content from people you might not follow but that the algorithm thinks you’ll like based on past behavior such as views, likes, and comments. Getting on the FYP means your content is in front of a larger audience and helps you gain recognition with new potential customers. It’s also a sign that TikTok recognizes your content as high-quality. With more eyes on your content, you can increase subscriptions to your app, gain followers, and build your business.
According to TikTok, the algorithm creates a unique “For You” page for each user based on their behavior, such as engagement, trends, and account settings. TikTok’s algorithm is also constantly changing, so while there’s no foolproof method to get on the FYP, these tips can help give you the best shot.
TikTok analytics help you know what to post and when to post it, while giving you a deeper understanding of your audience’s gender, watch time, and where your traffic comes from, including the “For You” feed.
The best practice is to post when your audience is active and can engage with your videos right away. Views, likes, and comments signal to the algorithm that it should push your content to another batch of viewers — and potential subscribers!
To view your TikTok analytics, you’ll need to switch to a business account (if you don’t have one already) and have at least 100 followers. If you’re still growing your TikTok audience, you can use Instagram analytics as a reference for which types of content to post and when. Instagram Insights tell you when your followers are online and which stories or posts got the most engagement, so you can use that as a baseline for your TikTok content.
If you scroll through your “For You” page, you’ll often see hashtags such as #fyp, #foryou, or #foryoupage. While it doesn’t hurt to use these mega-popular hashtags (the hashtag #fyp has 22,046.5 billion views alone), TikTok has never confirmed that they help your content get seen.
A better strategy would be to use hashtags that are relevant to your audience. Hashtags should help give context to your content and be less competitive (around 500,000 views) to give you the best chance of ranking.
As with any visual platform, high-quality content recorded with HD video will make your posts more successful. High-quality content will get you more likes, comments, views, shares, “stitches,” and duets. Plus, the more people engage with your content, the more likely the algorithm will rank it higher.
Another way to boost engagement is to ask a question in your caption to get people to comment. For example, you could post several quick workout sneak peeks or stretches and then ask in the comments, “Which is your favorite? 1, 2, 3, or 4?” Check out a few more creative ways to promote your app on TikTok.
Video completion is another strong ranking factor on TikTok, which is why the best approach is to make short, easy-to-digest videos. Your goal should be to get TikTokers to watch your video until the end. Most videos on the FYP are 60 seconds or less, so try to stick within that sweet spot.
TikTok is a music-based platform, with 67% of users preferring branded videos with trending songs. Successful TikTokers cycle through music remixes, sound clips, and challenges indicated by hashtags. The algorithm is also more likely to pick up videos that hop on trends.
You can also include trending songs and sound bites in your content, which can be found on the Discover page or your own FYP. As a content creator, you should see every new trend as a chance to get on the FYP, as being a part of trends shows you’re connected to TikTok’s global audience.