You’ve officially launched your new fitness app — congratulations! The hard work is far from over, though, as now you have to market your app to get subscribers. Keep reading to learn how to write an effective call-to-action (CTA) for your app in order to engage your followers, build your subscriber base, and make more money.
Your CTA must be clear, concise, and enticing. The goal is to draw your audience in with this one-liner in order to click the accompanying sales page link. Your CTA should be brief, as you don’t want to overwhelm your followers or have your message get lost in the mix with too many words.
Let your followers know exactly what you are selling and how they can get involved. Start your CTA with a strong verb that commands your followers to take action, such as:
“Join me now”
“Work out with me”
“Train with me”
“Join my growing community”
Your CTA needs to be followed by a brief explanation of what is in it for your fans. You must clearly convey the value they get with your app and how it will help them reach their goals. Give your followers a reason to take action and subscribe. Your fitness app isn’t just another one they will download and forget about, this is the app that will change their lives, so drive home your selling points!
Here are a few ways you can use persuasive language to create enthusiasm and excitement about your new app to increase your subscribers:
“Join me now to reach your fitness goals and stay consistent with your workouts.”
“Subscribe to my fitness app to access effective workout programs, fun challenges, and nutrition guides with delicious recipes.”
“Download my app today to get in the best shape of your life!”
“Train with me in the gym. You will confidently learn your way around the gym and see real results in your physique.”
Now that you have your CTA written, where should you share it? Everywhere.
Share this quick and effective message to download your app on all your social media platforms and anywhere else you engage with your fans regularly.
Here are just a few of the places where you should share your CTA to download your app:
Your website: Include a CTA to download your app in at least three different places on your website.
Your email newsletter: Send a newsletter that’s informational and valuable and include one CTA to download your app. Remember you can access subscriber emails through our CRM tool.
Remember these tips when posting your next Instagram story or TikTok to make sure your followers are being directed to your sales page link and are encouraged to download your app. Consistency is key, so keep up the work and watch your subscriber base grow!