It’s hard to believe, but 2022 is just around the corner. While it may be tough to get into the mindset of the New Year while the leaves are still falling, you’ll be glad you planned ahead once the first of January hits. This is an incredible opportunity to create fresh content and market your fitness app to get more sales in 2022, since so many people resolve to prioritize their fitness and health in the year ahead.
In fact, improving fitness and losing weight were the top two resolutions Americans made in 2021, according to Statista. The New Year is an excellent time to capitalize on marketing your subscription fitness app to those who want to create — and stick with — healthier habits.
When it comes to your workouts, get creative! With so many people resolving to live healthier lifestyles in the new year, you need to be creative in order to capture your audience’s attention away from the competition.
Take some time to brainstorm creative programming. Will you kick off the New Year by offering a daily or weekly workout? Think about how you can make these workouts stand out. Make sure you’re descriptive, too. Instead of just “HIIT,” try “HIIT with Bands” or “45-Minute HIIT Edition” to give users a better idea of what they’re in for with your workouts.
For example, if you plan to add daily booty workouts to your app, consider these examples:
Booty & Abs Sculplates
Create a “New Year, New You” Program. In the weeks leading up to the New Year, ask your followers what types of workouts they’d like to focus on to kick off 2022. Use Instagram’s question feature to get responses, as this will help you build your Program.
Create a “Beginner” program with a few of your most basic workouts. Newbies will be more inclined to try something designed for beginners or applicable to all fitness levels rather than a super tough series of workouts they may not be able to get through.
Here are a few Program ideas:
4-Week New Year, New Body
4-Week Beginner Bodyweight
3-Week Home Body Sculpt
2-Week Total Body Reset
3-Week Gym for Beginners
Kick off the New Year with a challenge! We recommend doing challenges leading up to a holiday or season, and there’s no better time than the start of a brand new year.
We recommend having your New Years challenge finalized by the first week of December, so if you plan on running one, now is the time to get organized!
With the hustle and bustle of the holiday season, we also recommend giving yourself a little bit of extra time to promote your challenge on social media. Instead of the week prior, start promoting your challenge at least two or three weeks in advance (you should start marketing your challenge no later than mid-December).
Here are a few Challenge ideas in case you’re stuck:
30-Day Total Body Transformation
14-Day Abs of Steel Challenge
7-Day Holiday Detox
2-Week New Year, New Muscle Challenge
Remember, what sets a program and a challenge apart are the entry rules and prizes, so make sure you have some great rewards (i.e. a one-on-one Zoom session, a free e-book, cash, or brand partner freebies) to incentivize your audience!
Once you’ve created your New Year-themed programming, the hard part is done! Now all you have to do is promote it. As we mentioned previously, give yourself more time than you typically would to market your new workouts, programs, and challenges. It’s a busy time of year, and you want to make sure you’re capturing as many new subscribers as possible.
Here are a few ideas for marketing your content in the New Year:
Post on social daily — emphasize the value of your app while incorporating messaging specific to the New Year. For example: “My app is only $1, and it’s time to invest in yourself. Make this the year of you! Sign up for my challenge, starting Jan. 1, 2022.”
Use social proof — ask your fans to tag you in their workouts and re-share them on Instagram. This is a great (and easy!) way to grow your app and number of subscribers.
Send an email to your subscribers notifying them of your new programming.
Engage with your community on social media — ask them what types of content they’ll be interested in to kick off the year. Then, create that content!
The New Year is a clean slate, and it’s a great opportunity to create fresh content and market your fitness app to gain new subscribers. Do yourself a favor and start now!
About the author
Cara is a passionate writer and editor with more than 10 years of experience in print and online media. She loves storytelling and believes that words have the power to change the world. In her free time, Cara is an avid reader, enjoys meditating, and loves spending time with her husband and their chihuahua pug mix, Callie, streaming the latest horror flick or true crime documentary. She is a graduate of Michigan State University's School of Journalism.
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