You need to engage your audience before you launch your app by:
Asking questions and engaging your audience ASAP
Creating a launch map on your Instagram highlights
Explaining the value of your app
Picking a frequency for posting new content
Creating a countdown to launch!
You’ve filmed and uploaded your five workouts, but before launching your app, you have to build up excitement and engage your audience! If being “sales-y” is not in your nature, don’t worry — the following tips and tricks will help you engage your audience in a more approachable way.
We have looked at the data. Those that implement these five essential tactics have a higher probability of converting their users.
You need to build hype around the fact that your app is launching! Engage your followers before your app launches so they feel part of the process by asking your audience questions to get insights on what they’d like to see in the app.
Note: If you need help understanding your audience first, read our article on how to define your audience.
We recommend implementing the following five best practices across all major social platforms, including Instagram, YouTube, and TikTok. These tips work for your email newsletter, too!
Post questions to your Instagram feed — to tailor these questions, ask a friend or family member to submit specific questions.
Post Instagram polls for your audience to answer.
Create a “My App” Instagram Story highlight.
Here’s an example of a “My App” Instagram highlight:
Simply telling people you have an app is not going to do much. You need to emphasize the value of your app!
Remind your audience that the app is going to grow over time and will continually be populated with new content.
Here are some examples of value you can include in your posts to sell your app:
Exclusive, app-only workouts
New workouts added every week
The type of content you’ll offer on a weekly, monthly, and quarterly basis
Examples of long-form and short-form content you’ll offer
Any insights you offer, like nutrition or meditation guides
A $1 joining offer, or $0.27/day with an annual subscription
Before launch, pick a frequency — i.e. weekly or daily — as to how often you plan on posting new content in your app and communicate that to your audience.
If you communicate this before you launch your app, your followers will be excited to subscribe because they’ll know when to expect new content.
This also serves as motivation for you to create new content regularly and stick to your word!
In the week leading up to your app launch, post to Instagram Stories every day.
Make your launch date memorable and build excitement as you get closer to launch day!
Use countdown clocks on Instagram Stories.
Here are a few great examples of countdown Instagram Story posts from Playbook Creator Sam Sweeney:
Most importantly, when marketing your app, always refer to “my app” instead of “Playbook,” “my Playbook app” or “my Playbook.” The reason is you want people to sign up through your sales link rather than searching for Playbook on the app store and downloading it. You only earn revenue when subscribers sign up directly through you.
Now that you know how to build excitement with your followers pre-launch, it’s finally time for what you’ve been working so hard toward… launch day!