Playbook Motivate is similar to Instagram Stories except you can record up to 30 seconds. They also expire after 24h.
Mindset
- Unprecedented in digital fitness to be able to talk directly to your PAYING customers
- People will become dedicated, die hard fans if you are bringing the love, frequently
Inspiration on what to say
Talk your content
- “New workout up!”
- “Who’s training with me?”
- “This is what we are doing this week”
- “Challenge for you this week”
- “This is how you perform this workout”
Call out and respond to customers
Balance a few Q&A on Playbook and a few on Instagram (daily is ideal)
- “Great job Jane and finishing today’s workout”
- “Message me if you completed my program this week?”
- “Can’t believe how amazing you are doing”
- “Sandeep from India. Great to meet you!”
Get customers and clients involved
- “Hey guys, with my client Clint here”
- “Here is a common mistake for this move”
- “Nutrition hacks coming in hot from my nutritionist, Casey”
Motivation
Everyone is looking for someone to help them have a better day. Motivation is key. Inspire, encourage, share mindset, positivity
- “Good morning everyone!”
- “Can’t want to start this week”
- “This is my trick for when I am not feeling good”
- “I’m here for you. Remember you can do this. Change is possible”
Tips/facts/habits/best practices
Nutrition, wellness, your core habits, music, fun dancing
- “I wake up at 6am every day and have two cups of water. Bottoms up!”
- “Favorite workout jam”
- “Techniques for how I calm the mind”
Ask questions (they can message you)
- “Any questions today guys?!”
- “How are you doing on the workouts. Does everything make sense?”
Misc
- “Favorite workout gear”
- “Favorite - bar, smoothie, shoes, piece of equipment, chocolate, cheat meal, friend, makeup”
- “Family, friends, lifestyle, quotes”