“Playbook is different from the other fitness apps out there. They believe in making fitness accessible and for a cheaper price: for both creator and app users."
“Not making it into the NFL is the best thing that ever happened to me,” is not something you’d imagine anyone actually saying, but it’s the truth for Ron “Boss” Everline.
While his hopes were set high in college to get drafted into the NFL, he never received the phone call he’d been training for his whole life.
Life after football was confusing; Everline had to come up with new goals, new dreams, and new motivations to move forward. “I put my feet to the pavement. I woke up at 4 a.m. every day to figure out what I wanted to do and how to do it. I knew I was destined for something great,” says Everline. He knew a 9-to-5 job wasn’t his thing and he wanted to continue to stay active and connect with people on a bigger scale. But how?
Everline started Just Train gym in Atlanta and while he found success, he knew his reach could be bigger. He became connected with celebrities like Kevin Hart, Ne-Yo, and DJ Mustard and started to train them — his brand began to grow even bigger. Everline wanted to reach an even bigger audience and attempted to dabble in the digital fitness world, but ultimately became disappointed and discouraged by the lack of offerings.
In 2020 Everline was contacted by Jeff Krahel, the CEO of Playbook — an app that helps creators in fitness, athletics, and wellness grow their own digital subscription business. “I was hesitant at first,” explains Everline, “I had bad experiences in the past. But then, Jeff told me the plan and I was hooked.” The plan was simple: have a dedicated team of creative professionals help him build a business. From brand development to website design to social promotion to education on business best practices all on an advanced tech, user-friendly app; the path to success was clear.
“Playbook is different from the other fitness apps out there. They believe in making fitness accessible and for a cheaper price: for both creator and app users,” says Everline.
Prospective users can join the app through their favorite creator for just $1 for the first month and then it increases to either $14.99/month or $99.99/year — breaking down to be just a mere $0.27 a day for the annual plan (less than your morning cup of coffee!). On the creator side, Playbook does branding and tech work that could easily cost a creator several thousands of dollars for free and only ask for a 20% revenue cut on the subscriptions a creator brings in.
Everline stands behind Playbook’s mission to empower creators to evolve with constant support to grow their digital business. That’s why he’s become the Head of Creator Development. “I’m not just a trainer. I’m strategically helping build the business now,” he says. Everline has already set up conversations with elite companies like Nike, C4, and JP Morgan & Chase as well as facilitated deals with Michelob Ultra and multiple top-tier creators who will join the platform soon. “I want creators to know that a company that invests and supports individuals to become entrepreneurs is out there,” says Everline. As an entrepreneur himself, he wants to make sure others, both fitness creators and companies alike, know that Playbook is a brand elevating the digital fitness world.
“I still wake up at 4 a.m. every day to push myself. I motivate myself by waking up knowing what I didn’t have and what I have now. I want to continue to push for greatness as an entrepreneur and representative for Playbook; we’re doing big, exciting things. This is just the beginning.”
About the author
Toni is an editor and writer based wherever the wind blows these days. Although Jersey girl at heart, she is currently traveling around the U.S. with her husband and their terrier mix pup Lulu. She has been writing fitness, nutrition, and wellness-based content for over 5 years. Toni has a love-hate relationship with ab day, can sing the lyrics to almost any song, and is always in search of a good ice cream cone.
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