Your fitness app has a loyal following, but in addition to retaining your existing customers, you’re looking to expand your business. In order to attract new customers, you have to get creative! If you’re looking to grow your business and get more sales in 2022, consider using special offers to draw in new subscribers.
Here are a few expert tips to get you started!
Did you know that 92% of consumers who visit your website for the first time do not intend on making a purchase? That’s why it’s so important to capture these visitors with a lead magnet — aka a valuable free resource — in exchange for their email address.
By creating a lead generator, like a free e-book download, you provide potential customers with something valuable in exchange for their email address, which you can use to remarket to them in the future. This is incredibly valuable when it comes to making future sales.
Here are a few additional free resources you can offer in exchange for an email address:
A sample meal plan
A healthy grocery shopping list
A weekly workout calendar
One of the best types of special offers you can extend to new customers is a trial of your app at a low cost. Playbook offers each new subscriber their first month for $1, so share this with your social media followers to get them to subscribe to your app!
In your post, share the value that customers get in their 30 day trial, including:
New workouts posted weekly
At-home and gym workout programs
Recipe and nutrition guides
Direct one-on-one communication
Access to your private Facebook group
Once their free trial is over, remind those trial subscribers to upgrade to annual in order to save 44%. You can market this via Playbook’s in-app Stories, in your Facebook group, and via your email newsletter, if you have one.
You should be posting about your app daily on social media, and running a giveaway is a great opportunity to reach new audiences!
If you want to keep your giveaway simple and affordable, start with a like and/or comment to win giveaway on Instagram: Ask your followers to like your post and tag a friend in order to be entered to win something small but valuable (like one of the freebies we listed above). This type of referral is an excellent way to attract new customers, since your existing followers will be sharing your content with their own audiences — an entirely new pool of potential customers!
Here are a few more Instagram giveaway ideas that won’t break the bank:
Photo caption contest
Small product giveaway
Here are a few additional prize ideas for your giveaway:
A 30-minute one-on-one Zoom call
A $25 gift card
A small prize bundle of new fitness gear
Exclusive access to a brand-new e-book, nutrition guide, or meal plan
Consider partnering with another influencer or brand to expand your reach even further. No matter what type of giveaway you choose to run, remember to include a call-to-action in your caption asking followers to tag a friend as part of the entry method. A bonus entry for sharing on their Instagram Story is a sure way to expose your brand to even more new potential customers!
About the author
Cara is a passionate writer and editor with more than 10 years of experience in print and online media. She loves storytelling and believes that words have the power to change the world. In her free time, Cara is an avid reader, enjoys meditating, and loves spending time with her husband and their chihuahua pug mix, Callie, streaming the latest horror flick or true crime documentary. She is a graduate of Michigan State University's School of Journalism.
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