Building strategies around social media and email marketing is essential as a creator. We’re sharing the essential emails you should send out every month (to both app subscribers and non-app subscribers), along with formatting tips to launch a successful email campaign.
Access your subscribers’ email addresses via the CRM tool. Once you upload them to Mailchimp (or your preferred email partner), it’s time to start sending out regular newsletters to inform them about what’s going on in your app.
Specifically, theme your emails around:
Weekly workouts. Send out an email at the beginning of each week highlighting your weekly workouts! This is great to send out on Sunday evenings to get your app subscribers excited for the week ahead. Create a graphic using Canva to tease what’s in your app for the week.
New programs and challenges. Whenever you add a new program to your app or create a challenge, be sure to send an announcement to your existing app subscribers. Consider sending the announcement a few days before the program goes live in your app to give people a sneak peek and build excitement.
A poll or survey. The best way to determine what content to add to your app is to ask your existing app subscribers what they’d like to see! Once a month, send out a quick survey via Google Forms to get their feedback. It’ll make your job easier and you’ll have happier customers who feel heard.
Once you add a lead generator to your website, you’re on your way to getting a list of email subscribers who could eventually become customers. Acquiring their contact info is the easy part — the hard part is converting those people into paying subscribers.
While this segment of your email list is composed of folks who may not be quite ready to join your app, the best way to convert them is through engaging, informative, and original email campaigns that convince them to do business with you.
Here’s what we recommend sending to non-app subscribers on a monthly basis:
Social proof. Take the user reviews and testimonials and before/after photos you post to Instagram and send them out to this newsletter list — success stories just may be what converts someone into a paying customer!
A freebie to keep them engaged. Special offers are a great way to attract new customers. For example, send out a short e-book, grocery list, or weekly workout calendar.
A video walkthrough of your app. Show potential app subscribers the exclusive content they’ll find only in your app.
Subtle, indirect marketing tactics. Share exclusive lifestyle content, such as beauty or grooming tips or an original recipe, then remind them they’ll find similar content by subscribing to your app.
Follow these best practices when sending out your email marketing campaigns.
61% of consumers prefer to get a weekly email from the brands they follow, so sending out one email a week is ideal. At the very least, you should send an email to each audience monthly.
Keep things brief! Try to keep your email copy to 125 words or less. People tend to skim rather than read full sentences, limit your paragraphs to one to two sentences max and use bullet points frequently.
Add imagery — original pics, photos of clients, or even graphics and GIFs — throughout to break up the copy in your email.
Your emails should sound like they’re coming from you! Be genuine and informative while also keeping with the tone of the personal brand you’ve already established in your app and on your social channels.
While you’ll have to see what works for your specific audience, here’s a good general rule of thumb: Email subject lines should be no more than 9 words and 60 total characters for optimal open rates.
Consider adding personalization (i.e. “Hey, [name]!...”) to your subject line, too: these emails are 26% more likely to be opened and generally result in more revenue than subject lines without personalization. Here’s how to do it.
Lastly, emojis are your friend! 👍 Incorporate them into your subject lines where appropriate to encourage opens.