Understanding Traffic, Conversion & Retention to Improve Your Business

The three most important metrics you must understand and master to grow your business are traffic, conversion, and retention.

Below are the training materials for each. Use the Subscription Analytics tab in the Admin Panel to view all of your stats.

💡 To implement this training into your schedule, click here to access the Weekly Success Checklist!

Traffic

Traffic is defined as the number of visitors you get to your sales page. You want to have 1-3% of your total audience as traffic to your sales page.

How do you determine your total audience? Figure out your “total distribution list” of social media followers (Instagram, YouTube, TikTok etc.), email list subscribers, text list, etc.

For example: If you have 100,000 Instagram followers your goal would be to get 1,000-3,000 sales page visitors (aka 1-3%).

Admin Panel: You can find this number in the "Conversion Funnel" section where Sales Page Visitors are displayed.

How to Increase Traffic

The #1 thing you can do to increase traffic is to make sure you’re marketing the app correctly. Make sure your bio is set up correctly (tutorial here) and your CTAs are clear:

• Does it show all the value your app provides?

• Are you telling a story or providing knowledge/value along with your CTA?

• Are you consistent with your marketing/promo?

Refer back to your Weekly Success Checklist and make sure you are keeping up.

Other resources:

• Creating and optimizing your website

• Marketing strategy

• Best practices for growing subscribers using social & email marketing

• Brand messaging

• Optimizing your sales funnel

• Social media strategies that convert

• Talking about the app on social

• Aim to post to in-app stories 2-3x/week, make marketing a habit

• Set up your Facebook group

  • Facebook group best practices

  • How to go live in your FB group

  • Promote & engage with your community

Conversion

Conversion is defined as the number of sales page visitors who convert into paying customers and purchase the app. You want 5-10% of your website traffic to convert and make a purchase.

Admin Panel: You can find this number in the "Conversion Funnel" section where New Purchases are displayed.

How to Increase Conversion

You want to make sure your sales page is optimized. Make sure you include testimonials, success stories, app reviews, and more to convince users visiting the page that they should subscribe. You should also be clearly communicating the value of your app on your sales page.

Refer back to your Weekly Success Checklist and make sure you are keeping up.

Other resources:

• Marketing using social proof

• How to get great testimonials

• Example of an optimized sales page with social proof

• Sales Page Video examples (Danny Saltos, Hannah Bower, FitGurlMel, Nick Bare)

Retention

Retention is defined as the subscribers who stay after their free trial as monthly or annual subscribers. You want to retain 60-80% of users from the free trial and have at least 50% of your paying subscribers be on an annual subscription.

Admin Panel: In the "Trial Conversion" section, reference the 7-Day Conversion Funnel for Trials Expired graph. This is the number that should be 60-80%

In the "Monthly & Annual" section, reference the Annual vs. Monthly Paid Subs Over Time graph. You’ll want to aim for at least a 50/50 split on monthly and annual.

How to Improve Retention

Having an air-tight content strategy is essential to get users trialing the app to stay long term. Curate your app channel to make it easy for new subscribers to follow along:

• Create “Start Here” videos so they know how to navigate the app.

• Create a 7-day/1 week “starter” program to curate content for new users during their first week.

You’ll want to make sure you have an ongoing content strategy and create new content regularly to keep subscribers coming back for more.

Refer back to your Weekly Success Checklist and make sure you are keeping up.

Other Resources:

• How to engage your community

• 4 key videos to add to content

• Examples of great first week programs (Eliza Katoa, Danny Saltos, Brittany Lupton, Hannah Bower)

• Create a challenge

  • Challenge examples

  • Marketing your challenge

  • Challenge case study

Additional Resources for You

1. Keep up-to-date on new features/product updates

2. View the customer login journey

3. Creator Facebook Group: We'd like to invite you to join our private Playbook Creators Facebook Community.

   1. We hold office hours where you can show up and we'll help you strategize around growth techniques for your channel.

   2. We have a ton of exciting webinars planned where you will be able to learn top marketing and content creation tips and tricks from industry experts.

   3. And you are always welcome to post in the group and connect with any other creators in the group.

4. Follow our Creator Instagram for tips & tricks!